Products related to What:
-
Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
Price: 38.00 £ | Shipping*: 0.00 £ -
Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Price: 32.99 £ | Shipping*: 0.00 £ -
Two Beats Ahead : What Great Musical Minds Teach Us About Creativity and Innovation
'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat. -------------------------------------------------------------------In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity. Drawing from first person interviews, you'll learn the secrets of collaboration from Beyoncé and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. A musical mindset is a revolutionary framework for creating and innovating in a dynamic world.Two Beats Ahead shows you how-------------------------------------------------------------------'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school
Price: 14.99 £ | Shipping*: 3.99 £ -
Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Price: 32.99 £ | Shipping*: 0.00 £
-
What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
-
What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
-
What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
-
What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.
Similar search terms for What:
-
What You Need to Know About Marketing
Marketing is shrouded in arcane mystery and buzzwords.It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day.This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do marketing without having to study a degree or a diploma in it.Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers. Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution. Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing
Price: 12.99 £ | Shipping*: 3.99 £ -
What Is Strategy and Does It Matter?
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy.By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples.Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
Price: 50.99 £ | Shipping*: 0.00 £ -
What You Need to Know about Strategy
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something.Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this.Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questionsWhy priorities matterHow to map out your internal and external situationHow to deal with uncertaintyHow to make tough choicesWhat your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
Price: 12.99 £ | Shipping*: 3.99 £ -
Design Thinking for Strategic Innovation : What They Can't Teach You at Business or Design School
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work.It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and culturesThe framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of DesignAuthor Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
Price: 28.00 £ | Shipping*: 0.00 £
-
What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
-
What is the difference between a marketing goal and a marketing strategy?
A marketing goal is a broad, overarching objective that a company aims to achieve, such as increasing brand awareness or driving sales. On the other hand, a marketing strategy is a detailed plan outlining how the company will achieve those goals. It involves specific tactics, channels, and actions that will be implemented to reach the desired outcomes. In essence, the goal is the destination, while the strategy is the roadmap to get there.
-
What is creativity?
Creativity is the ability to generate new and innovative ideas, solutions, or products. It involves thinking outside the box, breaking away from conventional thinking, and approaching problems or tasks in a unique and original way. Creativity can manifest in various forms, such as art, music, writing, problem-solving, and entrepreneurship. It is a valuable skill that can lead to breakthroughs, advancements, and positive change in various fields.
-
What does innovation mean exactly?
Innovation refers to the process of creating new ideas, products, or methods that bring about positive change or improvement. It involves thinking outside the box, taking risks, and challenging the status quo to develop something that is novel and valuable. Innovation can occur in various fields, such as technology, business, science, and the arts, and it often leads to advancements that benefit society as a whole. Overall, innovation is about pushing boundaries and finding creative solutions to address existing challenges or meet new needs.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.