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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Innovation, Social Responsibility and Sustainability
While global challenges such as a future pandemics and global warming seem insurmountable, innovation and cumulative small changes can help towards managing such disruptive events.Innovation can encompass a new way of doing things, new products and services, and new solutions; in organizations where innovation can flourish, progress and resilience can be achieved. This edited collection draws together a number of chapters, organized into two parts – developing social responsibility and developing sustainability – both of which are interlinked and interdependent.Topics presented range from: mandatory CSR in the banking industry to the professional integration of displaced persons to knowledge for and about sustainability, and many more.The diversity of the chapters gift readers an interdisciplinary examination of innovation, social responsibility and sustainability. Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers.
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The Bioeconomy : Institutions, Innovation and Sustainability
The bioeconomy is steadily becoming more important in regional, national and European public policies.As it encompasses the transformation of agricultural, marine and organic resources into food, feed, fuels, energy and materials, the bioeconomy should become a major new industry, outlining the possibility of a post-fossil future.This book is the first attempt to depict the origins, formation and challenges of this new industry in terms of emerging institutions, innovation and economic strategies.The result of this work is that the substitution of raw materials alone is not enough to get out of the fossil economy. This book develops a political economy of the ecological transition which theorizes the transition as a new crisis of capitalism.This phase is characterized by stakeholders’ attempts to develop renewed rationales and strategies to take control of the reorganization of flows of natural resources, their outcomes and their evaluation.The proposed framework considers recent results in four complementary research strands: transition studies, institutional economics, ecological economics and the evolutionary economics of innovation. The book will be of interest to researchers interested in the development of the bioeconomy, and both researchers and students seeking to understand the role of heterodox economics in the ecological transition.
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Agricultural Innovation for Societal Change : Towards Sustainability
Over the centuries, agriculture has developed through technological steps illustrated by various agricultural revolutions.This book describes and analyses significant agricultural changes since the mid-1960s in the context of development, innovation and adoption by revisiting resource-poor farmers in Ethiopia, Sweden and Trinidad and Tobago, and considering overall development changes up to the early 2020s.It is a platform for discussing current issues for future global food security in the context of globalization and free global trade which have influenced economic growth in many countries but also created environmental concerns and a rapid increase in the number of transnational corporations (TNCs).Sustainable food production is now a global priority and therefore ecological footprints must be reduced - this book provides examples of possible technical changes required to achieve this.Reducing greenhouse gas emissions alone is insufficient: political attention must be paid to declining biodiversity, the increasing global exploration of natural resources, demography, increased consumption, waste mountains, expanding migration and antibiotic resistance.Agribusiness TNCs will challenge national governments and international donors in both research and development, increasing competition for leadership.A gradual societal change, incorporating an understanding of biological fundamentals, is necessary for achieving sustainability and for leading us towards the next agricultural revolution.
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Strategy and Sustainability : A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
Business and environmental sustainability are not natural bedfellows.Business is about making money; sustainability is about protecting the planet.Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit.To some activists, all executives are exploitative, selfish “1 percenters”.To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way.Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make.He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.
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Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.
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