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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Such Appetite
Peeking into the combustible sublime of America’s outer-urban colonies, Such Appetite pairs Charlie White’s intimate study of a teenage girl with poems by Stephanie Ford in a twenty-first century meditation on beauty and banality, adolescence and sprawl.
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Such Jubilee
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Such Things
Saintseneca's latest offering, "Such Things," is a whimsical journey through indie folk that will have you tapping your feet and pondering life's mysteries in equal measure. The band's signature blend of intricate instrumentation and poetic lyricism shines through on this album, creating a musical tapestry that is both intriguing and endearing. From the catchy hooks of tracks like "Sleeper Hold" to the haunting melodies of "The Awefull Yawn," Saintseneca proves once again that they are masters of their craft. The soundscapes they create are lush and vibrant, drawing the listener in with each strum of the guitar and pluck of the banjo. Lead singer Zac Little's introspective vocals are a perfect match for the introspective lyrics, inviting the listener to reflect on the intricacies of the human experience. The band's ability to blend elements of folk, rock, and even a hint of psychedelia results in a sound that is truly unique and captivating. Overall, "Such Things" is a delightful listen that will appeal to both longtime fans of Saintseneca and newcomers alike. So grab your headphones, press play, and let yourself get lost in the enchanting world of Saintseneca. Trust us, you won't regret it.
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Such, Such Were the Joys : A Graphic Novel
One of the most famous writers of all time, George Orwell's life played a huge part in his understanding of the world.A constant critic of power and authority, the roots of Animal Farm and Nineteen Eighty-Four began to grow in his formative years as a pupil at a strict private school in Eastbourne.His essay Such, Such Were The Joys recounts the ugly realities of the regime to which pupils were subjected in the name of class prejudice, hierarchy and imperial destiny. This graphic novel vividly brings his experiences at school to life.As Orwell earned his place through scholarship rather than wealth, he was picked on by both staff and richer students.The violence of his teachers and the shame he experienced on a daily basis leap from the pages, conjuring up how this harsh world looked through a child's innocent eyes while juxtaposing the mature Orwell's ruminations on what such schooling says about society. Today, as the private school and class system endure, this is a vivid reminder that the world Orwell sought to change is still with us.
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SUCH MOTHER SUCH DAUGHTER Kids Tshirt 2 ans white
WHITE TSHIRT of the brand MA PETITE TRIBU. A perfect gift for My Children, Duo. The TELLE MÈRE TELLE DAUGHTER pattern is printed in France in our workshop in Toulouse on a very comfortable quality TSHIRT 100% semi-combed Ringspun cotton
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