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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Star Wars Role Playing Game Arbiter Specialization Deck
Every conflict has a peaceful resolution waiting to present itself, or so believes the Arbiter; master your negotiating skills with the Arbiter Specialization Deck for the Star Wars: Force and Destiny roleplaying game. Each Force and Destiny Specialization Deck includes twenty cards detailing the talents of a specialization. More than just quick reference cards for the gaming table, the Arbiter Specialization Deck features thematic art on every card to help bring the Star Wars galaxy to life. Whether fully aware to their Force attunement or not, Consulars in the Arbiter specialization are often drawn to careers focused on bringing peace to the galaxy: high-ranking diplomats or agents in the Rebel Alliance. Not all Arbiters work on such a grand scale, however; many work in secret by following the ebb and flow of local politics or small-town commerce, advising individuals or businesses on the micro-level to stop conflicts before they begin. While peace is always the Arbiter's u 2 cover cards (including a reference guide for each deck) 20 standard sized talent cards This is not a standalone product. It is supplemental to the Disciples of Harmony sourcebook.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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SW Edge of The Empire Modder Specialization Deck Card Game
Modders make the most of the technology of the galaxy. Whether they are upgrading ships, speeders, or blasters, Modders have the tools and knowledge necessary to achieve peak performance. Each Specialization Deck contains: 2 cover cards (including a reference guide for each deck)20 standard sized talent cards These are not a standalone product. A copy of the Star Wars: Edge of the Empire Core Rulebook is required to play. Officially Licensed PLEASE NOTE: This Deck Requires the Edge of the Empire Core Rulebook Includes 20 Cards for all 20 Talents Available Contains 22 Cards Ages 14+
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Human Specialization in Design and Technology : The Current Wave for Learning, Culture, Industry, and Beyond
Human Specialization in Design and Technology explores emerging trends in learning and training—standardization, personalization, customization, and specialization—with a unique focus on innovations specific to human needs and conditions.Analyzing evidence from current academic research as well as the popular press, this concise volume defines and examines the trajectory of instructional design and technologies toward more human-centered and specialized products, services, processes, environments, and systems.Examples from education, healthcare, business, and other sectors offer real-world demonstrations for scholars and graduate students of educational technology, instructional design, and business development.The book features insights into the future of professors, public schools, equity and access, extended technologies, open educational resources, and more, concluding with a set of concrete solutions.
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Marketing Strategy
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
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Zebra PRINTER REPAIR SPECIALIZATION
Zebra PRINTER REPAIR SPECIALIZATION
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