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Medical Device Design : Innovation from Concept to Market
Medical Device Design: Innovation from Concept to Market, Second Edition provides the bridge between engineering design and medical device development.There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones; this book fills that need.It addresses medical devices' regulatory (FDA and EU) requirements, shows the essential methodologies medical designers must understand to ensure their products meet requirements, and brings together proven design protocols, thus enabling engineers and medical device manufacturers to rapidly bring new products to the marketplace. This book is unique because it takes the reader through the process of medical device development, from very early stages of conceptualization, to commercialization on the global market.This rare resource can be used by both professionals and newcomers to device design.
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Competitive advantage is the core of a winning strategy.Still, only a few companies have a competitive advantage.This book helps a business create a competitive advantage.It replaces product- and production-oriented thinking with a market-oriented way of thinking.Competitive advantages are created only by thinking in new way.By thinking what has not been thought.
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Market Leader ESP Book - Marketing
Marketing is designed for use on its own or with the Market Leader series.Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes: authentic reading texts from the Financial Times and other sources a glossary of specialised language two 'Check Tests' designed to help assess progress
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Social Movements, Stakeholders and Non-Market Strategy
This volume brings together new research that bridges the domains of stakeholder theory, non-market strategy and social movement theory.Although these three research domains have developed via relatively distinct academic communities, they speak to a common set of phenomena at the intersection of business, markets, civil society, and the state.This collection sets an agenda for a more holistic theory of business and society – a theory that takes seriously the various kinds of stakeholders that make up society and have claims over business, that incorporates the goals and objectives of businesses to survive and thrive, and that places an important role on the process of mobilization and contentious interaction between actors whose goals inherently conflict.Using a range of quantitative and qualitative methods, contributors focus on a phenomenon at the intersection of business, civil society, and government.Examining markets shaped by heavy stakeholder involvement and contention, chapters explore topics such as markets for electric vehicles, medical marijuana, municipal drinking water, and cigarettes along with controversial business practice, including employment practices for LGBT workers and racial/ethnic minorities, and working conditions in global supply chains.
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Strategic Market Relationships : From Strategy to Implementation
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource.It takes a managerial perspective to the study of relationships, from strategy to implementation.The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book.In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
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Doing Marketing Research : Alternative Methods for Market Sensing
Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.This unique book explains market sensing simply and practically and demonstrates how it can benefit researchers.It teaches non-mainstream and alternative research methods, which facilitate innovative research design and achieve deep insights into the mindsets of consumers.The methods explored in this book include sensory research using ZMET, discourse analysis, consumer ethnography, social media networks, narrative and storytelling and gamification.This second edition has been fully updated to include several new chapters covering newer methods and topics, including the Delphi method, archival research, visual methods and the decolonisation of research. With a wealth of examples, diverse case studies and pedagogy, such as seminar activities to aid student learning, this textbook is recommended and core reading for advanced undergraduate and postgraduate students studying marketing research, and business research methods more generally, as well as marketing practitioners. Online resources include PowerPoint lecture slides.
Price: 160.00 £ | Shipping*: 0.00 £
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