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Knowledge Management Systems Design : Innovation and Strategy
Knowledge Capital, vital for organizations' sustainability, competitiveness, and stability, can be regenerated in a value-added manner, enabling the development of high-quality products and services through innovative Knowledge Management (KM) techniques.One effective approach is establishing and implementing ISO-compliant Knowledge Management Systems (KMS) across various sectors. Covering nearly all aspects of Knowledge Management, this book offers a comprehensive overview of the evolution and description of core theories, along with their applications in a few case studies that thoroughly analyze the necessary procedures and technologies for developing KMS.The book encompasses the latest trends showcasing the increasing integration of artificial intelligence techniques within KM practices, as discernible through scores of service providers.Additionally, it addresses the challenges of measuring the effectiveness of KM techniques and the value they bring to organizations, thereby supporting the successful and sustainable implementation of KM.It also highlights innovative frameworks such as the Virtuous KM Cycle, MASK techniques, the Daisy Model, and the Husain-Ermine AI-KM Model. The publication is an essential resource for students and researchers specializing in Knowledge Management, as well as for managers, academicians, and practitioners in both the public and private sectors.
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Creating Design Knowledge in Educational Innovation : Theory, Methods, and Practice
Examining how research-informed design knowledge is created, represented, and used in educational research and innovation projects, this book offers theoretical, methodological, and practical guidance on how to (and how not to) create, represent, and (re)use research-informed design principles. The chapters explore how educational researchers, designers, teachers, and other innovating practitioners can make outcomes of educational research and innovation projects scalable, readily applicable in educational design, and impactful on practice.They offer methodological "know-how" that is theoretically robust and grounded in research and design experiences.Providing critical reflection on current theories, methods, and practices, this book also considers directions for the future in light of developments in semantic web technologies, AI, and other emerging technologies. This book is a helpful guide for researchers, research students, and innovation designers who aim to produce and apply design knowledge that is robust, grounded in research, and practically useful as a part of diverse research and innovation projects.
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Innovation and Development of Knowledge Societies : Artificial Intelligence and Knowledge-Based Socioeconomic Growth
This book examines the role that intellectual property plays in fostering innovation within knowledge societies, with a particular focus on the role of emerging technologies such as Artificial Intelligence tools. Creativity and the generation of new knowledge across the broad spectrum of intellectual property are essential sources of growth for knowledge societies.This includes the major areas of copyright, inventions and patents, trademarks and geographical indications.This book acknowledges the societal and cultural character of knowledge societies, discussing how Intellectual Property (IP) Law plays a pivotal role in safeguarding innovation, thereby fostering evolution.As emerging technologies and artificial intelligence redefine the landscape, the book identifies both new challenges and opportunities in enhancing innovation prowess and nurturing knowledge societies.Suggesting regulations which prioritise copyright, trademarks, and patents as fundamental instruments in international commerce, the book presents a framework for IP Law through which knowledge societies can thrive. The book will appeal to researchers in the field of Intellectual Property Law, international law, business law and emerging technologies such as AI.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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The Role of Knowledge Transfer in Open Innovation
The ways in which codified and tacit knowledge are sourced, transferred, and combined are critical in furthering open innovation.When used effectively, knowledge sharing and organizational success are significantly increased, improving products and services.The Role of Knowledge Transfer in Open Innovation is a collection of innovative research on a set of analyses, reflections, and recommendations within the framework of knowledge transfer practices in different areas of knowledge and in various industries.While highlighting topics including tacit knowledge, organizational culture, and knowledge representation, this book is ideally designed for professionals, academicians, and researchers seeking current research on the best practices for transfer of knowledge as an intermediate open innovation.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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The Politics of Knowledge in Inclusive Development and Innovation
This book develops an integrated perspective on the practices and politics of making knowledge work in inclusive development and innovation.While debates about development and innovation commonly appeal to the authority of academic researchers, many current approaches emphasise the plurality of actors with relevant expertise for addressing livelihood challenges.Adopting an action-oriented and reflexive approach, this volume explores the variety of ways in which knowledge works, paying particular attention to dilemmas and controversies.The six parts of the book address the complex interplay of knowledge and politics, starting with the need for knowledge integration in the first part and decolonial perspectives on the politics of knowledge integration in the second part.The following three parts focus on the practices of inclusive development and innovation through three major themes of learning for transformative change, evidence, and digitisation.The final part of the book addresses the governance of knowledge and innovation in the light of political struggles about inclusivity.Exploring conceptual and practical themes through case studies from the Global North and South, this book will be of great interest to students, scholars, and practitioners researching and working in development studies, epistemology, innovation studies, science and technology studies, and sustainability studies more broadly.
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