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Chemical Process Design and Integration
Written by a highly regarded author with industrial and academic experience, this new edition of an established bestselling book provides practical guidance for students, researchers, and those in chemical engineering.The book includes a new section on sustainable energy, with sections on carbon capture and sequestration, as a result of increasing environmental awareness; and a companion website that includes problems, worked solutions, and Excel spreadsheets to enable students to carry out complex calculations.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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International Assignments : An Integration of Strategy, Research, and Practice
Although firms have been sending employees on international assignments for decades, systematic understanding is sorely lacking.This volume looks at such critical aspects of the assignment process as the selection process, the training required, factors that affect adjustment, performance and commitment, and how to retain and capitalize on the international experience once employees return home. This book is written for human resource managers and executives whose focus includes the global economy and the strategic role of people in achieving international competitiveness.It can be used as a textbook for courses in International Human Resource Management.
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Thematic Integration in Board Game Design
Theme is often described as the "why" of a game. Themes help with rules comprehension by giving reasons for the mechanics.Themes can help set players’ expectations for what kind of experiences or emotions the game provides.Themes can also help to create the experience and provide atmosphere to the gameplay. Thematic Integration in Board Game Design examines the design and integration of theme from the standpoints of technical structure, narrative building, and the design process.This book presents multiple approaches to designing theme as well as developing and replacing themes in existing projects. The focus is on developing the design skill of mechanical integration of theme rather than developing creative writing skills.Multiple guides and exercises are included that designers can reference at various points in the design process. Key Features:Fills a void in board game design theory by discussing theory-craft relating to theme in board game designPresents practical theory for working designers or studentsFocuses on developing the design skill of mechanical integration of theme rather than developing creative writing skills
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Dis//integration
Dis//Integration, a previously unpublished work by William Melvin Kelley, author of A Different Drummer, is a notable and welcome addition to African American literature. The linked "2 novelas, 3 stories, and a little play" that make up DIS//INTEGRATION follow the life journeys of Charles "Chig" Dunford from his Nanny Eva sermonizing from her front porch, when he is only seventeen, to his peripatetic studies in Reupeo (an anagram of Europe) as a college student, to his unsettled bachelorhood as an English professor at a small Vermont college, where he continues to struggle to finish his life-long study of theReupeonese author Dupukshamin and find true love. Along the way, as Chig's sentimental education unfolds, we meet an array of memorable characters: John Hoenir, the Hemingway-esque expatriate novelist who takes Chig under his wing; Wendy Whitman, an actress passing for white, who breaks Chig's heart; Merry, his troubled teen-age niece who Chig, in middle-age, agrees to look after; Raymond Winograd, the villainous department chair; Renka Bravo, the alluring dancer who might just make Chig an honest man; and one hundred Africans mysteriously chained together in the lower decks of Chig's homeward-bound transatlantic liner. DIS//INTEGRATION is an odyssey through time in which past and future combine and re-combine to give the arc of a full life.
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Motivic Integration
This monograph focuses on the geometric theory of motivic integration, which takes its values in the Grothendieck ring of varieties.This theory is rooted in a groundbreaking idea of Kontsevich and was further developed by Denef & Loeser and Sebag.It is presented in the context of formal schemes over a discrete valuation ring, without any restriction on the residue characteristic.The text first discusses the main features of the Grothendieck ring of varieties, arc schemes, and Greenberg schemes.It then moves on to motivic integration and its applications to birational geometry and non-Archimedean geometry.Also included in the work is a prologue on p-adic analytic manifolds, which served as a model for motivic integration.With its extensive discussion of preliminaries and applications, this book is an ideal resource for graduate students of algebraic geometry and researchers of motivic integration.It will also serve as a motivation for more recent and sophisticated theories that have been developed since.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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