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Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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The Imagination Emporium : Creative Recipes for Innovation
This is not your typical business book!We are all born creative and curious, but that sense of play and imagination gets squeezed out of us by the time most of us enter adulthood.Think of The Imagination Emporium as a cherished recipe book, a well-worn companion that busy people, like you, can dip in and out of, filled with useful ingredients to empower you with innovative solutions for your business, be it big or small.Why? Because Duncan Wardle believes that the skills we’re born with—Creativity, Empathy, Curiosity, and Imagination—will be some of the most sought-after skill sets of the next decade, as they will be the hardest to program into AI.In a world where we learn a vast variety of subjects, one thing often goes untaught: "HOW to actually Innovate".This book is here to change that by showing you the way to innovate, generate creative ideas, and bring them to life.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Design and the Social Imagination
How can social theory help us all design solutions to address the social, political and ecological challenges that confront us, and build more sustainable communities? Design professions have typically been associated with intervention and action, while social science has long been associated with thought and reflection.Design and social thought are too frequently considered distinct in terms of how theories can be applied in practice. Design and the Social Imagination brings together the creative, action-oriented sensibility of design with the reflective, analytical capacities of the social sciences to offer models, ideas and strategies for shaping the future of the world we live in. In a world of global economic inequality, racism, and environmental degradation, designing with an understanding of our social reality is increasingly crucial to our survival.Matthew DelSesto explores current practices and discourses in areas of urban design, design for social innovation, environmental design, co-design, service design, and more, illustrating how thoughtful design can contribute in a more productive way.Drawing on a range of theory and practice from radical social thinkers C.Wright Mills, Patrick Geddes, Jane Addams and W. E. B. Du Bois, his book shows us how design and the social sciences can interact in order to intervene in the crises we face today.
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Art, Creativity and Imagination in Social Work Practices
Harnessing the inspiration available from the arts and the imagination brings to life sensitive and effective social work practice.Workers feel most satisfied while service users and communities are more likely to benefit when creative thinking can be applied to practice dilemmas.Drawing on contributions from Canada, England and Utrecht this book illustrates the transforming effect of creatively applied thinking to social problems.The first part of the book considers how use of the self can be enhanced by analytic reflection and application to difficulties facing individuals and communities.The second part shows psychodynamic theory to be a valuable aid when thinking about issues faced by social workers facing threats and accusations, therapeutic work with children and restorative youth justice.The third part of the book considers the implications of working with the arts in community settings – an ex-mining community in North West England, the Tate Gallery in London and the ‘cultural capital’ of Liverpool.Taken as a whole these chapters combine to inspire and provoke thought of how the arts and the imagination can be used creativity to help service users confronted by problems with living and the workers who attempt to get alongside them to think about these. This book was published as a special issue of the Journal of Social Work Practice.
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Fantasy : Invention, Creativity, and Imagination in Visual Communications
The first-ever English translation of Bruno Munari’s classic treatise on creativity, replete with new contextualizing annotations “But isn’t imagination also fantasy? And can’t fantastic images also assume the form of sounds?Musicians speak of sonic images, sound objects. How does one invent a fish tale, an air-cooled engine, a new plastic? ... fantasy, invention, creativity think; imagination sees.”Never before translated into English, Bruno Munari’s Fantasy, originally published in Italian in 1977, invites the reader to explore their own imagination, creativity and fantasy through a journey into Munari’s mind and work.His theory of creativity, developed in conversation with the Reggio Emilia Approach (a self-guided approach to education) and the work of Jean Piaget (a Swiss developmental psychologist who proffered a theory termed “genetic epistemology”) foregrounds the book’s journey through Munari’s design processes, both working for clients and teaching design principles to children.By turning both life and work into a classroom, Munari unlocks a path through imagination in order to access his, and in turn the reader’s, deepest sense of play. The facsimile reprint is accompanied by new contextual annotations by Munari scholar and design historian Jeffrey Schnapp.These microinterventions highlight the innovations that make this work as relevant today as when originally published.Bruno Munari (1907–98) was an Italian artist, designer and inventor who contributed fundamentals to many fields of visual arts (painting, sculpture, film, industrial design, graphic design) in Modernism, Futurism and Concrete art, as well as to nonvisual arts (literature, poetry) through his research on games, didactic method, movement, tactile learning, kinesthetic learning and creativity.
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From Divine Nature to Design 2 : A Look Into Creativity Beyond Human Imagination
The purpose of this book is to not only focus on the creativity and imagination in my projects and designs over the past years. It isalso to show how these works and experiences that I had led me toacknowledge God, the Father of all creation, and all his glory andimagination in everything around us.The designs and creations of this world fascinate my senses asmuch as my thoughts in designing. His divine presence is hidden in Hiscreative power through the revelation of symmetry, patterns in natureand through man.As designers, we have the capability to synchronize our thoughtswith the thoughts of the Creator. We should humbly ask for His wisdomand direction and He will guide us. His creativity can be found in manyforms in nature, calligraphy, plants, insects, snowflakes, DNA and evenour own human body. We are capable to emulate His imagination and beinspired from it by seeking our passion.God's thoughts and imagination are beyond ours. Our diversity ofimagination is of no equal to that of God's. Through this book, I hope toshare my inspirational designs through my belief in God with the intent toshow the readers where my creativity stems from; my acknowledgementof His Word, inner love, wisdom and His wonderful creations thatsurrounds us.This book consists of designs, innovation, photos of work projects, experiences and beliefs that I had, which acknowledges The Creator and nature's components and symmetry. At the same token, this book also serves to inspire and to seek alternative ways to help man to design. It connects design with nature to show that everything around us utilizes nature's many forms for inspiration. This book was inspired by my passion for architecture, my belief in God and my curiosity for nature and the Chinese culture. The main purpose of this book is to share these four with my fellow readers and designers.This book consists of 85% photos and is more of a gallery book with lots of pictures and color photos.The total number of pages is 88. The front cover as well as the back cover has project photos anddepicts the book's intent and purpose.The book also serves as a workbook for future designers to sketch out and create their own 3D designs.
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