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A Year of Creativity : 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves.In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization.It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams.To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone.In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Creativity : Brief Books about Big Ideas
A short but engaging exploration of our changing perception of creativity. Creativity was once seen as the mark of mad geniuses, troubled souls, and avant-garde eccentrics.Today, however, we expect to find the trait thriving in and around us.Why? In Creativity, Jan Løhmann Stephensen provides a historical and contemporary view of creativity and explains why it is not always the answer to every problem.From van Gogh to Springsteen, Løhmann Stephensen explores the creative process of artists in order to craft a new theory of creativity—marking it as a collective and dynamic process in flux, rather than a finished product with a set endpoint and sole creator.Finally, he warns, in the twenty-first century, the importance that employers place on creativity has warped the concept into a ubiquitous economic commodity. ReflectionsIn Reflections, a series copublished with Denmark's Aarhus University Press, scholars deliver 60-page reflections on a key concept that encapsulates their years of study and research.These books present unique insights on a wide range of topics and concepts—everything from love, trust, and play to corruption, welfare, and sleep—that entertain and enlighten readers with exciting discoveries and new perspectives.
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50 Fantastic Ideas for Creativity Outdoors
The 50 Fantastic Ideas series is packed full of fun, original, skills-based activities for Early Years practitioners to use with children aged 0-5.Each activity features step-by-step guidance, a list of resources, and a detailed explanation of the skills children will learn.Creative, simple, and highly effective, this series is a must-have for every Early Years setting. This is a fantastic repository of information for anyone looking for ways to get kids having fun outside in productive, creative ways.With practical and straightforward ideas, this will help children learn to love the outside world and get in touch with nature. '...will have adults as excited as children when completing the wondrous practical outdoor activities inside it!' Early Years Educator
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Shape of Ideas: An Illustrated Exploration of Creativity
What does an idea look like? And where do they come from? Grant Snider?s illustrations will motivate you to explore these questions, inspire you to come up with your own answers and, like all Gordian knots, prompt even more questions.Whether you are a professional artist or designer, a student pursuing a creative career, a person of faith, someone who likes walks on the beach, or a dreamer who sits on the front porch contemplating life, this collection of one- and two-page comics will provide insight into the joys and frustrations of creativity, inspiration, and process - no matter your age or creative background.
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Spark Creativity : 50 Ways to Ignite Bright Ideas
Creativity in a box: accessible prompts in a pick-me-up package that are applicable to any type of creative pursuit, be it visual art, music, writing, or any other practice that requires idea-generation.It’s the gift of inspiration, with effective strategies to spark creativity and get unstuck.Includes 50 faux matchsticks with printed prompts. Fans of Spark Adventure, Spark Happiness, or The Creativity Project will love this gift.This gift is ideal for:• Artists and Musicians• Writers• Creative Business People
Price: 11.99 £ | Shipping*: 3.99 £
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