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Marketing Fashion Third Edition : Strategy, Branding and Promotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
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Marketing Strategy
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Harmony
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Harmony
How far will a mother go to save her family? The Hammond family is living in Washington DC, where everything seems to be going just fine, until it becomes clear that the oldest daughter, Tilly - a mix of off-the-charts genius and social incompetence - is on the autistic spectrum. Once Tilly is kicked out of the last school in the area, her mother Alexandra is at her wits' end.The family turns to Camp Harmony and the wisdom of child behaviour guru Scott Bean for a solution.But what they discover in the woods of New Hampshire will push them to the very limit.Told from the alternating perspectives of Alexandra and her younger daughter, eleven-year-old Iris, this is an unputdownable story about the strength of love, the bonds of family, and how you survive the unthinkable.
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Harmony
Gordon Lightfoot's latest album "Harmony" is a delightful blend of folk rock, country, and pop that showcases the Canadian legend at his best. With over 50 years in the industry, Lightfoot proves that age is just a number as he effortlessly weaves tales of love, loss, and everything in between. From the opening track "Oh So Sweet", Lightfoot's signature smooth vocals instantly draw you in, reminiscent of a warm cup of tea on a cold winter's day. The intricate melodies and storytelling prowess on tracks like "Just a Little Bit" and "Dreamland" show that Lightfoot hasn't lost his touch when it comes to crafting timeless classics. Despite the album's title, "Harmony" is anything but harmonious in its sonic palette. From the haunting strings on "Restless" to the upbeat, toe-tapping rhythm of "Easy Flo", Lightfoot keeps listeners on their toes throughout the album's 12 tracks. While some may argue that Lightfoot's style is a bit outdated, there's no denying the timeless quality of his music. "Harmony" serves as a testament to Lightfoot's enduring talent and his ability to captivate audiences for generations to come. So grab a pint of maple syrup, put on your comfiest flannel, and settle in for a journey through the musical landscape of Gordon Lightfoot's "Harmony". You won't be disappointed.
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