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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Goal Zero Exgate GOAL ZERO Hook Goal Zero Carabiner (Black)
Material: ABS (pleated), spring steel (grip part) Size: Doorway width: approx. 10 mm Internal size: bottom: approx. 24 mm Compatible products: Goal Zero: Lighthouse Micro, Micro Flash Series Zane Arts: Jig *Although it can be attached to a jig, the fit will be weaker than the Micro Flash Series. If you shake the carabiner excessively after wearing it, or if you store it with it attached and apply a certain amount of force, it may come off. When using it for jigs, please take safety into account. [1 year warranty] Comes with a 1 year warranty from the date of purchase. We take every possible measure to ensure the quality of our products, but in the unlikely event that a product malfunctions during normal use, we will provide a free replacement or refund. [Easy to use] No special tools are required; you can simply snap it on and take it off, so you can use it right away. Since it is lightweight and small, it can be stored in a storage case even with the carabiner hook attached. Goal Zero Exgate GOAL ZERO Hook Goal Zero Carabiner
Price: 35.59 £ | Shipping*: 0.0 £
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Goal
The latest offering from the MIKKEL NORDSO BAND, "Goalin," is a delightful romp through a musical wonderland. Just like falling down a rabbit hole, listeners will find themselves transported to a whimsical realm filled with funky beats, jazzy riffs, and infectious melodies. From the opening track, "Funky Town," to the closing notes of "Jazzed Up," this album is a rollercoaster ride of musical styles and influences. The band effortlessly combines elements of jazz, funk, and soul to create a sound that is uniquely their own. Lead guitarist Mikkel Nordso shines bright throughout the album, showcasing his virtuoso skills with jaw-dropping solos and intricate chord progressions. The rest of the band members also deserve praise for their tight musicianship and infectious energy. Songs like "Groove Machine" and "Funkadelic" will have you tapping your feet and nodding your head in no time. The infectious grooves and catchy hooks make it impossible to resist the urge to dance along. Overall, "Goalin" is a fantastic addition to the MIKKEL NORDSO BAND's discography. It's a fun and quirky ride that will leave you wanting more. So grab your dancing shoes, turn up the volume, and get ready to groove to the sounds of the MIKKEL NORDSO BAND.
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Goal!!!
Little Lydia moves from the desert to the big city.Leaving her animal friends behind is hard - but before long she's meeting new ones at the zoo.At first she can't keep up with Tiger, Bear and Gibbon - their skills are amazing.But soon Lydia discovers that learning from others is the best way to improve AND have fun. A joyous and triumphant picture book about friendship, sport, and teamwork by Lydia Williams, goalkeeper for the Australian Matildas.
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Looney Tunes Womens/Ladies Taz Goal Goal Goal Sweatshirt L black
-Material: 50% Cotton, 50% Polyester. - Fabric: Single Jersey. - Design: Printed. - 153gsm. - Fabric Technology: Heavyweight. - Hem: Ribbed. - Back Neck Tape. - Neckline: Crew Neck, Ribbed. - Sleeve-Type: Long-Sleeved. - Cuff: Ribbed. - Fastening: Sweater. - 100% Officially Licensed.. - UK size :L, FR Size :L, ES Size : L , DE Size: L, IT size: L, US & CA Size: THE. - UK size :S, FR Size :S, ES Size : S , DE Size: S, IT size: S, US & CA Size: S. - UK size :XL, FR Size :XL, ES Size : XL , DE Size: XL, IT size: XL, US & CA Size: XL. - UK size :XXL, FR Size :2XL, ES Size : XXL , DE Size: XXL, IT size: XXL, US & CA Size: XXL. - UK size :M, FR Size :M, ES Size : M , DE Size: M, IT size: M, US & CA Size: M. - code: UTBI24703
Price: 32.79 £ | Shipping*: 0.0 £ -
Looney Tunes Mens Taz Goal Goal Goal Sweatshirt L navy blue
-Material: 50% Cotton, 50% Polyester. - Fabric: Jersey. - Design: Printed. - 153gsm. - Hem: Ribbed. - Back Neck Tape, Branded Neck Label, Heavyweight, Swing Tag. - Neckline: Crew Neck, Ribbed. - Sleeve-Type: Long-Sleeved. - Cuff: Ribbed. - Fastening: Sweater. - 100% Officially Licensed.. - UK size :4XL, FR Size :4XL, ES Size : 4XL , DE Size: 4XL, IT size: 4XL, US & CA Size: 4XL. - UK size :5XL, UK Size :5XL, ES Size : 5XL , DE Size: 5XL, IT size: 5XL, US & CA Size: 5XL. - UK size :L, FR Size :L, ES Size : L , DE Size: L, IT size: L, US & CA Size: THE. - UK size :M, FR Size :M, ES Size : M , DE Size: M, IT size: M, US & CA Size: Mr. - UK size :S, FR Size :S, ES Size : S , DE Size: S, IT size: S, US & CA Size: S. - UK size :XL, FR Size :XL, ES Size : XL , DE Size: XL, IT size: XL, US & CA Size: XL. - UK size :XXL, FR Size :2XL, ES Size : XXL , DE Size: XXL, IT size: XXL, US & CA Size: XXL. - UK size :3XL, UK Size :3XL, ES Size : 3XL , DE Size: 3XL, IT size: 3XL, US & CA Size: 3XL. - code: UTBI34093
Price: 33.39 € | Shipping*: 0.0 €
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