Products related to For:
-
Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
Price: 38.00 £ | Shipping*: 0.00 £ -
Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Price: 32.99 £ | Shipping*: 0.00 £ -
Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Price: 32.99 £ | Shipping*: 0.00 £ -
Branding + Interior Design : Visibility and Business Strategy for Interior Designers
The home goods market in the United States is the largest market in the world.So why do some interior design firms thrive while others barely survive?The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out.This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible.Worksheets give designers the tools to learn these strategies and apply them to their work.It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
Price: 27.99 £ | Shipping*: 0.00 £
-
What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
-
What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
-
What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
-
What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.
Similar search terms for For:
-
Marketing Strategy
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
Price: 191.00 £ | Shipping*: 0.00 £ -
Knowledge Management Systems Design : Innovation and Strategy
Knowledge Capital, which ensures the sustainability, competitiveness, and stability of an organization, can be regenerated in a value-added form, made available for creating quality products and services through the application of innovative Knowledge Management techniques.This includes setting up and applying ISO-compliant Knowledge Management Systems (KMS) across various domains.The book includes practical case studies providing a thorough analysis of the necessary procedures and technologies for KMS development.It also highlights innovative frameworks like the Virtuous KM Cycle, MASK techniques, Daisy Model, and the Husain-Ermine AI-KM Model. Covering nearly all facets of KM, the book details the evolution and provides a clear depiction of fundamental theories, leading to the latest trends in integrating Artificial Intelligence with KM practices.Also discusses the challenges of measuring the effectiveness of KM techniques and the value they add to an organization, which helps make the adoption of KM more likely to succeed and be sustainable. As such, this book serves as an essential resource for students and researchers in Knowledge Management, and for managers, academicians, and professionals in both public and private sectors.
Price: 135.00 £ | Shipping*: 0.00 £ -
Making Futures Work : Integrating Futures Thinking for Design, Innovation, and Strategy
Price: 39.99 £ | Shipping*: 0.00 £ -
Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy
The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance.Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals.Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels.Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change.The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution.This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.
Price: 19.99 £ | Shipping*: 3.99 £
-
What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
-
What is the difference between a marketing goal and a marketing strategy?
A marketing goal is a broad, overarching objective that a company aims to achieve, such as increasing brand awareness or driving sales. On the other hand, a marketing strategy is a detailed plan outlining how the company will achieve those goals. It involves specific tactics, channels, and actions that will be implemented to reach the desired outcomes. In essence, the goal is the destination, while the strategy is the roadmap to get there.
-
Wanted: Creativity for Tattoo Cover
If you are looking for creativity to cover up a tattoo, consider reaching out to a professional tattoo artist with experience in cover-up tattoos. They can work with you to come up with a design that will effectively cover the existing tattoo while still being aesthetically pleasing. Be open to their suggestions and ideas, as they will have the expertise to create a design that works well with your skin tone and the existing tattoo. Additionally, consider looking at their portfolio to get an idea of their style and see if it aligns with what you are looking for.
-
What are marketing strategies for affiliate marketing?
Marketing strategies for affiliate marketing include identifying the target audience and creating content that resonates with them, leveraging social media and email marketing to promote affiliate products, and building a strong personal brand to establish trust and credibility with the audience. Additionally, creating valuable and informative content such as reviews, tutorials, and comparison guides can help drive traffic and conversions. It's also important to continuously analyze and optimize the performance of affiliate marketing campaigns to maximize results.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.