Buy piranaconcepts.eu ?
Products related to Approach:
-
Luxury Fashion Marketing and Branding : A Strategic Approach
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands.Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management.Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management.Online resources include an instructor’s manual, lecture slides and a test bank.
Price: 36.99 £ | Shipping*: 0.00 £ -
Marketing Channel Strategy : An Omni-Channel Approach -International Student Edition
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel.It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices.With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
Price: 49.99 £ | Shipping*: 0.00 £ -
Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company.This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience.There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic.In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions.Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document.The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy.Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
Price: 26.99 £ | Shipping*: 3.99 £ -
Marketing : A Sociological Approach
Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture.
Price: 50.00 £ | Shipping*: 0.00 £
Similar search terms for Approach:
-
Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach
Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach
Price: 26.57 € | Shipping*: 0.00 € -
The Emergent Approach to Strategy : Adaptive Design & Execution
Despite how much is written about strategy, and money spent on it, reports of chronic failures persist.Two causes dominate. Strategy is still not fully defined and strategy practice is still largely based on a planned view of the world.Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players involved some by design, many not.This science of complex adaptive systems must provide the bedrock on which strategy is built.The Emergent Approach to Strategy is the first book to derive the definition, theory, and practice of strategy from adaptive systems.Aimed at corporate business and functional leaders, but broadly applicable, the approach includes an agile method for strategy framework design that replaces familiar stepwise "chevron" methods and presents new tests of strategy called the Five Disqualifiers.This book offers no promise of easy "transformations." Change and innovation are hard, sometimes ugly, with no guarantees.But with the right principles and discipline, organizations can efficiently raise the probability of success.
Price: 41.95 £ | Shipping*: 0.00 £ -
Digital Marketing : A Practical Approach
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing.Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include:The role of the digital influencerDirect to Consumer (DTC) and omni-channel retailingIndividuals’ privacy and the role of organizations in gathering and storage of their personal dataEthical aspects of digital marketing and its impact on the environmentSEO and Google’s development of the ‘zero click’Online ad fraudUpdated online resources available via the author’s own siteThis essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations.Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.
Price: 43.99 £ | Shipping*: 0.00 £ -
Project Marketing : A Practical Approach
This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide.It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume:• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups.It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
Price: 35.99 £ | Shipping*: 0.00 £
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.