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Career Adaptability
This academic book begins with a thorough explanation of career adaptability and its role in the Career Construction Theory model of career adaptation.The introductory chapter is followed by 18 chapters in which I review findings from 260 studies about career adaptability and integrate them into a body of scientific knowledge that can serve as a basis for further conceptualization and investigation.I organized the integration using a conceptual framework for programmatic research that progresses across five sequential stages, each with distinct research methods: survey, technique, critical, theoretical, and applied.The review of survey research discussed the existing literature related to career adaptability, followed by reflection on the findings that identified dimensions of the construct and variables to which it may relate.The review of technique research describes operational definitions with which to observe, quantify, and measure career adaptability.The review of critical research establishes a coherent nomological network of empirical relationships between career adaptability and related constructs.The review of theoretical research examines studies that tested hypotheses concerning relations among adaptivity, adaptability, adapting, and adaptation. And finally, the review of applied research concentrates on how educational, counseling, and coaching interventions can develop the career adaptability of students and employees.Appendices include four psychometric inventories: Career Adapt-Abilities Scale, Student Career Construction Inventory, Career Maturity Inventory, and Career Mastery Inventory.
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Adaptability as Sustainable Design Strategies in Hospitals
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Recentering Learning : Complexity, Resilience, and Adaptability in Higher Education
Is a renaissance of teaching and learning in higher education possible?One may already be underway. The COVID-19 pandemic fundamentally changed how colleges and universities manage teaching and learning.Recentering Learning unpacks the wide-reaching implications of disruptions such as the pandemic on higher education. Editors Maggie Debelius, Joshua Kim, and Edward Maloney assembled a diverse group of scholars and practitioners to assess the impacts of the pandemic, as well as to anticipate the effects of climate change, social unrest, artificial intelligence, financial challenges, changing demographics, and other forms of disruption, on teaching and learning.These contributors are leaders at their institutions and draw on both the Scholarship of Teaching and Learning (SoTL) as well as their lived experiences to draw important lessons for the wider postsecondary ecosystem.The collection features faculty, staff, and student voices from a range of public and private institutions of varying sizes and serving different populations. Covering timely topics such as institutional resiliency, how to create transformational change, digital education for access and equity, and the shifting institutional data landscape, these essays serve as a compelling guide for how colleges and universities can navigate inevitable changes to teaching and learning.Faculty and staff at centers for teaching excellence or centers for innovation, university leaders, graduate students in learning design programs, and anyone interested in the evolution of teaching and learning in the twenty-first century will benefit from this prescient volume. Contributors: Bryan Alexander, Drew Allen, Isis Artze-Vega, Betsy Barre, Randy Bass, MJ Bishop, Derek Bruff, Molly Chehak, Nancy Chick, Cynthia A.Cogswell, Jenae Cohn, Tazin Daniels, Maggie Debelius, David Ebenbach, Megan Eberhardt-Alstot, Kristen Eshleman, Peter Felten, Lorna Gonzalez, Michael Goudzwaard, Sophia Grabiec, Sean Hobson, Kashema Hutchinson, Amanda Irvin, Jonathan Iuzzini, Amy Johnson, Briana Johnson, Matthew Kaplan, Whitney Kilgore, Joshua Kim, Sujung Kim, Suzanna Klaf, Martin Kurzweil, Natalie Landman, Jill Leafstedt, Katie Linder, Sherry Linkon, Edward Maloney, Susannah McGowan, Isabel McHenry, Rolin Moe, Lillian Nagengast, Nancy O'Neill, Adashima Oyo, Matthew Rascoff, Libbie Rifkin, Katina Rogers, Catherine Ross, Annie Sadler, Monique L.Snowden, Elliott Visconsi, Mary Wright
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Marketing Strategy
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
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Knowledge Management Systems Design : Innovation and Strategy
Knowledge Capital, vital for organizations' sustainability, competitiveness, and stability, can be regenerated in a value-added manner, enabling the development of high-quality products and services through innovative Knowledge Management (KM) techniques.One effective approach is establishing and implementing ISO-compliant Knowledge Management Systems (KMS) across various sectors. Covering nearly all aspects of Knowledge Management, this book offers a comprehensive overview of the evolution and description of core theories, along with their applications in a few case studies that thoroughly analyze the necessary procedures and technologies for developing KMS.The book encompasses the latest trends showcasing the increasing integration of artificial intelligence techniques within KM practices, as discernible through scores of service providers.Additionally, it addresses the challenges of measuring the effectiveness of KM techniques and the value they bring to organizations, thereby supporting the successful and sustainable implementation of KM.It also highlights innovative frameworks such as the Virtuous KM Cycle, MASK techniques, the Daisy Model, and the Husain-Ermine AI-KM Model. The publication is an essential resource for students and researchers specializing in Knowledge Management, as well as for managers, academicians, and practitioners in both the public and private sectors.
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