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  • Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
    Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy

    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application.Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.Online resources include multiple templates as a practical toolkit for marketing planning.

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  • Understanding Marketing
    Understanding Marketing

    A user friendly approach to marketing for readers with little or no prior knowledge of the subject.The text provides a clear introduction to marketing.The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

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  • Understanding the Military Design Movement : War, Change and Innovation
    Understanding the Military Design Movement : War, Change and Innovation

    This book explains the history and development of the military design movement, featuring case studies from key modern militaries. Written by a practitioner, the work shows how modern militaries think and arrange actions in time and space for security affairs, and why designers are disrupting, challenging, and reconceptualizing everything previously upheld as sacred on the battlefield.It is the first book to thoroughly explain what military design is, where it came from, and how it works at deep, philosophically grounded levels, and why it is potentially the most controversial development in generations of war fighters.The work explains the tangled origins of commercial design and that of designing modern warfare, the rise of various design movements, and how today’s military forces largely hold to a Newtonian stylization built upon mimicry of natural science infused with earlier medieval and religious inspirations.Why does our species conceptualize war as such, and how do military institutions erect barriers that become so powerful that efforts to design further innovation require entirely novel constructs outside the orthodoxy?The book explains design stories from the Israel Defense Force, the US Army, the US Marine Corps, the Canadian Armed Forces, and the Australian Defence Force for the first time, and includes the theory, doctrine, organizational culture, and key actors involved.Ultimately, this book is about how small communities of practice are challenging the foundations of modern defence thinking. This book will be of much interest to students of military and strategic studies, defence studies, and security studies, as well as design educators and military professionals.

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  • Global Marketing : Understanding Marketing in a Globalized Business Environment
    Global Marketing : Understanding Marketing in a Globalized Business Environment

    Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Taking a holistic approach to the subject, this textbook includes chapters on global communications, cultural convergence and divergence and production considerations.There are discussions of standardization vs differentiation, cultural universals, brand equity and the encoding of marketing messaging.Crucially, it explores these topics from multiple stakeholder perspectives, providing further insight into how theories, when used in practice, may have different implications. Ethical considerations of marketing internationally are covered extensively, alongside important theoretical debates and critiques to support critical thinking.Global Marketing includes pedagogical features such as learning outcomes, end of chapter exercise questions and activities for students.There are real-world examples throughout from companies such as Disneyland, Guinness and Kinder, helping students to apply theoretical content within professional practice.It is supported by online resources of PowerPoint slides, multiple choice questions and videos. This textbook is ideal for undergraduate students taking modules on Global Marketing as part of their degrees.

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  • Is mathematical understanding the same as technical understanding?

    Mathematical understanding and technical understanding are related but not the same. Mathematical understanding involves grasping abstract concepts, relationships, and principles, while technical understanding typically involves knowledge of specific tools, techniques, and procedures used in a particular field. While mathematical understanding can be a foundation for technical understanding in some cases, technical understanding often requires practical application and hands-on experience that goes beyond pure mathematical reasoning.

  • What is understanding?

    Understanding is the ability to comprehend and make sense of information or concepts. It involves grasping the meaning, significance, and implications of something, and being able to apply that knowledge in various contexts. Understanding goes beyond simply knowing facts or information, and requires a deeper level of insight and insight into the subject matter. It often involves critical thinking, analysis, and the ability to connect different pieces of information to form a coherent and meaningful understanding.

  • What is the difference between exploratory understanding and argumentative understanding?

    Exploratory understanding involves seeking to understand a topic or issue by exploring different perspectives, gathering information, and considering various viewpoints without necessarily taking a stance. It is about gaining a broad understanding of a subject. On the other hand, argumentative understanding involves forming a position or argument based on the information and evidence gathered. It is about taking a specific stance and defending it with logical reasoning and evidence. In summary, exploratory understanding is about exploring and gathering information, while argumentative understanding is about forming and defending a specific position.

  • Is understanding also learning?

    Yes, understanding is a crucial aspect of learning. When we understand something, we have grasped the meaning or significance of it, which is a key part of the learning process. Understanding involves making connections, drawing conclusions, and applying knowledge, all of which contribute to the acquisition of new information and skills. Therefore, understanding is an integral part of the learning process.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Understanding Regulation : Theory, Strategy, and Practice
    Understanding Regulation : Theory, Strategy, and Practice

    Regulation is a key concern of industries, consumers, citizens, and governments alike.Building on the success of the first edition, Understanding Regulation, Second Edition provides the reader with an introduction to key debates and discussions in the field of regulation from a number of disciplinary perspectives, looking towards law, economics, business, political science, sociology, and social administration.The book has been extensively revised and updated to take into account the significant developments and events of the past decade.Containing several new chapters, it has been completely restructured into seven parts, covering: the fundamental issues regarding regulation; different types of regulatory strategies; rules and enforcement; quality and evaluation; regulation at different levels of government; network issues; and concluding thoughts. Drawing on cross-sectoral and cross-national examples, this book reviews the central questions of regulation, and reflects upon those contentious issues that affect the design and operation of regulatory institutions.Amongst other topics, it discusses 'better regulation', enforcement, self-regulation, risk regulation, cost-benefit analysis, and more utility regulation-oriented topics, such as price-setting.It will be an essential resource for academics, researchers, and graduates across the social sciences studying regulation.

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  • Understanding Cybersecurity : Emerging Governance and Strategy
    Understanding Cybersecurity : Emerging Governance and Strategy

    Over the last decade, the internet and cyber space has had a phenomenal impact on all parts of society, from media and politics to defense and war.Governments around the globe have started to develop cyber security strategies, governance and operations to consider cyberspace as an increasingly important and contentious international issue.This book provides the reader with the most up-to-date survey of the cyberspace security practices and processes in two accessible parts; governance and operations.Suitable for a wide-ranging audience, from professionals, analysts, military personnel, policy-makers and academics, this collection offers all sides of cyberspace issues, implementation and strategy for the future.Gary Schaub is also the co-editor of “Private Military and Security Contractors” (2016), click link for full details: https://rowman.com/ISBN/9781442260214/Private-Military-and-Security-Contractors-Controlling-the-Corporate-Warrior

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  • 'No understanding when reading?'

    If you are experiencing no understanding when reading, it could be due to a variety of factors such as lack of focus, unfamiliar vocabulary, or difficulty comprehending the material. To improve understanding, try breaking down the text into smaller sections, looking up unfamiliar words, and taking notes as you read. Additionally, consider seeking help from a teacher, tutor, or reading specialist to address any underlying issues that may be impacting your comprehension.

  • What does understanding mean?

    Understanding means having a deep comprehension and insight into a particular topic, concept, or situation. It involves being able to grasp the underlying principles, connections, and implications of the subject at hand. Understanding goes beyond simply knowing facts or information; it involves the ability to interpret, analyze, and apply knowledge in a meaningful way. When someone understands something, they are able to explain it, make connections to other ideas, and solve problems related to it.

  • What is programming understanding?

    Programming understanding refers to the ability to comprehend and effectively work with programming languages, concepts, and techniques. It involves having a deep understanding of the syntax and semantics of a programming language, as well as the ability to solve problems and write efficient code. Additionally, programming understanding also encompasses the knowledge of algorithms, data structures, and best practices in software development. Overall, programming understanding is essential for creating reliable and maintainable software solutions.

  • Is musical understanding innate?

    Musical understanding is not innate, but rather it is developed through exposure, experience, and education. While some individuals may have a natural inclination or talent for music, the ability to understand and appreciate music is cultivated over time. Exposure to different styles of music, formal music education, and active engagement with music all contribute to the development of musical understanding. Therefore, while there may be some innate predispositions towards music, true musical understanding is a learned skill.

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