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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

    Price: 38.00 £ | Shipping*: 0.00 £
  • Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
    Cosmetics Marketing : Strategy and Innovation in the Beauty Industry

    Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Trust : Mastering the 4 Essential Trusts: Trust in God, Trust in Yourself, Trust in Others, Trust in Life
    Trust : Mastering the 4 Essential Trusts: Trust in God, Trust in Yourself, Trust in Others, Trust in Life

    Who do you trust? Everyone? No one? Some people? Sometimes?Indeed, 'learning to trust is one of life's most difficult lessons,' says #1 New York Times bestselling author Iyanla Vanzant. 'That's because trust is not a verb; it's a noun. Trust is a state of mind and being. If you are serious about learning to trust, you need TNT - Tenacity, Nerve and Time.But what if the real problem is not that we can't trust other people; it's that we can't trust ourselves?' In this compelling volume, filled with illuminating and heartrendingly powerful stories of broken trust, betrayal and triumph, Iyanla demonstrates why the four essential trusts - Trust in Self, Trust in God, Trust in Others and Trust in Life - are like oxygen: without them, none of us can survive.TRUST IN SELF worthy of your own time, energy, attention and love.Trust yourself because when all else fails, when everyone else has fallen by the wayside, you will know that you have always been and will always be there for you.TRUST IN GOD Trust in God because it is your sole purpose for being on the planet.Trust in God because when you cannot do it - whatever it is - for yourself, God can do it through you and for you.TRUST IN OTHERS Trust in others because it is the only way to fine-tune your instincts, deepen your ability to trust yourself and learn the depth of your capacity to love and forgive.TRUST IN LIFE Trust the process of life because it is an incredible journey of wonder, adventure and evolution that you can experience only in direct proportion to your willingness to trust it. This wise work will inspire you to 'take the leap of trust', because without trust there can be no peace of mind.

    Price: 16.99 £ | Shipping*: 3.99 £
  • Which YouTuber do you trust for influencer marketing?

    As an AI language model, I don't have personal opinions, but many businesses and individuals trust YouTubers like PewDiePie, Casey Neistat, or Jenna Marbles for influencer marketing. These creators have built a strong reputation for authenticity, engaging content, and a loyal fan base, making them effective partners for influencer marketing campaigns. It's important to research and choose a YouTuber whose audience aligns with your brand and values to ensure a successful influencer marketing collaboration.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • Are there people in the field of online marketing whom you trust?

    Yes, there are people in the field of online marketing whom I trust. These individuals have a proven track record of success, provide valuable and accurate information, and have built a reputation for being ethical and transparent in their practices. I rely on their expertise and insights to stay informed and make informed decisions in my own online marketing efforts.

  • What is the difference between marketing measures and marketing strategy?

    Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

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  • In Zero Trust We Trust
    In Zero Trust We Trust

    Before an enterprise answers “How can we achieve a Zero Trust architecture?” they should be asking “Why are we looking at Zero Trust as an access model?Does it align with our vision?” In an innovative format, Cisco security architecture expert Avinash Naduvath guides you through the philosophical questions and practical answers for an enterprise looking to start the Zero Trust journey. A conversational model will take you from the initial stages of identifying goals and pitching solutions, through practical tasks that highlight tangible outcomes—including common primary use cases—in order to bring focus to the correct implementation and maintenance of a Zero Trust architecture. For a future where success is measured as much by the security of a system as by the functionality, In Zero Trust We Trust is designed to help everyone at every stage and level of leadership understand not only the conceptual underpinnings, but the real-world context of when, how, and why to deploy Zero Trust security controls.This book provides the starting point for helping you change the mindset of others, and getting them to understand why Zero Trust isn’t simply a conversation to be had, but a movement to embrace. Origins of the Zero Trust philosophy in security architecture explained, and why it took so long to catch onDetailed examination of how to ask the right questions so as to implement the right security answers for clientsUnderstanding the metrics by which to measure Zero Trust success, and what maintaining that success looks likeIdentifying the stakeholders and empowering a Zero Trust team within an enterpriseExamples of how to catalyze opinion and tailor tactics to motivate investment in secure Zero Trust architectureImplement, monitor, feedback, repeat: Presenting and building a roadmap for a sustainable security architectureLooking ahead to a Zero Trust Lifecycle Framework and a blueprint for the future

    Price: 35.99 £ | Shipping*: 0.00 £
  • Trust
    Trust


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  • Trust
    Trust

    FROM THE AUTHOR OF THE INTERNATIONAL BOOKER LONGLISTED AND WINNER OF THE STREGA PRIZE THE HOUSE ON VIA GEMITOA FINANCIAL TIMES BOOK OF THE WEEK “What is most thrilling about Trust is its overwhelming sense of unease... the selves we ‘make’ for ourselves and others may be the most dangerous of the stories we tell.” —Times Literary Supplement“Compelling… One of Italy’s most accomplished novelists.” —The Guardian “Starnone packs a huge amount into a small compass.” —The Sunday Times Pietro and Teresa’s love affair is tempestuous and passionate.After yet another terrible argument, she gets an idea: they should tell each other something they’ve never told another person, something they’re too ashamed to tell anyone.In this way, Teresa thinks, they will remain intimately connected forever. A few days after sharing their shameful secrets, they break up.Not long after, Pietro meets Nadia, falls in love, and proposes.But the shadow of the secret he confessed to Teresa haunts him, and Teresa herself periodically reappears, standing at the crossroads of every major moment in his life. Or is it he who seeks her out?Trust asks how much we are willing to bend to show the world our best side, knowing full well that when we are at our most vulnerable, we are also at our most dangerous.

    Price: 13.99 £ | Shipping*: 3.99 £
  • Trust
    Trust

    FROM THE AUTHOR OF THE INTERNATIONAL BOOKER LONGLISTED AND WINNER OF THE STREGA PRIZE THE HOUSE ON VIA GEMITOA FINANCIAL TIMES BOOK OF THE WEEK “What is most thrilling about Trust is its overwhelming sense of unease... the selves we ‘make’ for ourselves and others may be the most dangerous of the stories we tell.” —Times Literary Supplement“Compelling… One of Italy’s most accomplished novelists.” —The Guardian “Starnone packs a huge amount into a small compass.” —The Sunday Times Pietro and Teresa’s love affair is tempestuous and passionate.After yet another terrible argument, she gets an idea: they should tell each other something they’ve never told another person, something they’re too ashamed to tell anyone.In this way, Teresa thinks, they will remain intimately connected forever. A few days after sharing their shameful secrets, they break up.Not long after, Pietro meets Nadia, falls in love, and proposes.But the shadow of the secret he confessed to Teresa haunts him, and Teresa herself periodically reappears, standing at the crossroads of every major moment in his life. Or is it he who seeks her out?Trust asks how much we are willing to bend to show the world our best side, knowing full well that when we are at our most vulnerable, we are also at our most dangerous.

    Price: 9.99 £ | Shipping*: 3.99 £
  • What is the relationship between marketing tools and marketing strategy?

    Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

  • Is women's trust often feigned, don't you trust me?

    Women's trust is not inherently feigned, just as trustworthiness is not exclusive to any gender. Trust is built on mutual respect, honesty, and reliability, and it is important to communicate openly to establish trust in any relationship. Asking someone "don't you trust me?" can sometimes come across as defensive or accusatory, and it is more productive to have an open conversation about building trust and addressing any concerns. Trust is a two-way street that requires effort and understanding from both parties.

  • Is trust negative?

    Trust itself is not inherently negative. It is a fundamental aspect of healthy relationships and is essential for building strong connections with others. However, trust can be broken or misused, leading to negative consequences. When trust is betrayed or manipulated, it can result in feelings of hurt, disappointment, and insecurity. Therefore, while trust itself is not negative, the impact of broken trust can have negative effects on individuals and relationships.

  • Trust or Fake?

    Trust is built on honesty, transparency, and reliability, while fake is built on deception, dishonesty, and unreliability. Trust is essential for building strong relationships, whether personal or professional, while fake behavior can lead to broken trust and damaged relationships. It's important to be genuine and trustworthy in our interactions with others, as fake behavior can ultimately lead to negative consequences.

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