Products related to Risk:
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Mastering Interest Rate Risk Strategy : A practical guide to managing corporate financial risk
Financial institutions, private and public companies and governments can lose vast amounts of money from even minor changes in interest rates. Because of this, complex financial instruments have been developed to mitigate these exposures.But what happens when organisations hedge themselves to ill-advised and ill-formulated financial management strategies? Based on a proven analytical method, Mastering Interest Rate Risk Strategy explains, step-by-step, how to set up and run a sound interest rate risk strategy.Influenced by the author’s work with leading companies and tested with banks, the book will help readers bring risk under control, raise profits and ensure healthy cash flows. Mastering Interest Rate Risk Strategy: § Shows you how to mitigate interest rate risk using the most advanced risk management techniques § Provides you with an analytical method that is proven both academically and in practice § Uses examples and real life cases to support the transfer of knowledge and skills Interest rate changes will affect most firms because they will have interest bearing assets or liabilities.As a result, interest rate movements have an unfavourable impact and managing interest rate risk can be highly beneficial for the firm.But high-profile derivative blunders show that this is no easy task. In Mastering Interest Rate Risk Strategy, Victor Macrae shows you how to avoid the mis-selling of derivatives and derivatives blunders and how to set up an optimal interest rate risk strategy. Mastering Interest Rate Risk Strategy includes: ? Past derivatives blunders and how you can learn from them ? A proven analytical method for strategy formulation ? Hedging theory ? Bank financing for non-financial firms ? How movements in the financial markets may affect the firm ? Financial statement impact of interest rate risk ? The working and risks of using swaps, FRA’s, caps, floors, collars and swaptions ‘This is a wonderful and easy to read tour of interest rate risk and its management, and mismanagement.Anyone who wants to better understand why and how non-financial firms should be dealing with interest rate risk should read this book.’ Gordon M.Bodnar, Professor on International Finance, Johns Hopkins University ‘Macrae’s guide is an excellent cookbook for financial managers.With many cases and examples, this book offers guidance in robust risk management techniques.’ Abe de Jong, Professor of Corporate Finance and Corporate Governance at Rotterdam School of Management, Erasmus University
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Which risk do you prefer: normal risk or deluxe risk?
I prefer normal risk because it allows for a balance between potential reward and potential loss. Deluxe risk may offer higher potential rewards, but it also comes with a higher likelihood of significant loss. Normal risk allows for a more conservative approach to managing potential risks and rewards, which aligns with my preference for stability and security.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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Cyber Strategy : Risk-Driven Security and Resiliency
Cyber Strategy: Risk-Driven Security and Resiliency provides a process and roadmap for any company to develop its unified Cybersecurity and Cyber Resiliency strategies.It demonstrates a methodology for companies to combine their disassociated efforts into one corporate plan with buy-in from senior management that will efficiently utilize resources, target high risk threats, and evaluate risk assessment methodologies and the efficacy of resultant risk mitigations.The book discusses all the steps required from conception of the plan from preplanning (mission/vision, principles, strategic objectives, new initiatives derivation), project management directives, cyber threat and vulnerability analysis, cyber risk and controls assessment to reporting and measurement techniques for plan success and overall strategic plan performance.In addition, a methodology is presented to aid in new initiative selection for the following year by identifying all relevant inputs. Tools utilized include: Key Risk Indicators (KRI) and Key Performance Indicators (KPI) National Institute of Standards and Technology (NIST) Cyber Security Framework (CSF) Target State Maturity interval mapping per initiative Comparisons of current and target state business goals and critical success factors A quantitative NIST-based risk assessment of initiative technology components Responsible, Accountable, Consulted, Informed (RACI) diagrams for Cyber Steering Committee tasks and Governance Boards’ approval processes Swimlanes, timelines, data flow diagrams (inputs, resources, outputs), progress report templates, and Gantt charts for project management The last chapter provides downloadable checklists, tables, data flow diagrams, figures, and assessment tools to help develop your company’s cybersecurity and cyber resiliency strategic plan.
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes.But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as share-price fluctuations.A comprehensive introduction, The Econometrics of Individual Risk is the first book to provide a complete econometric methodology for quantifying and managing this underappreciated but important variety of risk.The book presents a course in the econometric theory of individual risk illustrated by empirical examples. And, unlike other texts, it is focused entirely on solving the actual individual risk problems businesses confront today.Christian Gourieroux and Joann Jasiak emphasize the microeconometric aspect of risk analysis by extensively discussing practical problems such as retail credit scoring, credit card transaction dynamics, and profit maximization in promotional mailing.They address regulatory issues in sections on computing the minimum capital reserve for coverage of potential losses, and on the credit-risk measure CreditVar. The book will interest graduate students in economics, business, finance, and actuarial studies, as well as actuaries and financial analysts.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Confronting Cyber Risk : An Embedded Endurance Strategy for Cybersecurity
An adaptive cyber risk management guide from MIT scientist and Johns Hopkins professor Gregory Falco and "Cyber Czar" Eric RosenbachCyberattacks continue to grow in number, intensity, and sophistication.While attackers persistently adapt, business leaders have suffered from employing the same cyber risk management strategies for decades. Organizations must learn how to move past temporary solutions and invest in long-term resiliency measures to thrive in the future cyber economy.Confronting Cyber Risk: An Embedded Endurance Strategy for Cybersecurity is a practical leadership guidebook outlining a new strategy for improving organizational cybersecurity and mitigating cyber risk.Veteran cybersecurity experts Falco and Rosenbach introduce the Embedded Endurance strategy as a systems-level approach to cyber risk management which addresses interdependent components of organizational risk and prepares organizations for the inevitability of cyber threats over the long-term.Using real world examples from SolarWinds to the Colonial Pipeline attack, the authors extend beyond hardware and software to provide a thoughtful ten-step process for organizations to address the simultaneous operational, reputational, and litigation risks common to cyberattacks.They conclude with helpful "cryptograms" from the future, in which business leaders are confronted with the next generation of cyber risk challenges. Clear and informative, Confronting Cyber Risk provides CEOs and cyber newcomers alike with concrete guidance on how to implement a cutting-edge strategy to mitigate an organization's overall risk to malicious cyberattacks in an evolving cyber risk landscape.
Price: 23.49 £ | Shipping*: 3.99 £
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Should I take a second risk and risk a second rejection?
Taking a second risk and risking a second rejection can be a difficult decision. It's important to consider the potential benefits of taking the risk, as well as the potential consequences of facing rejection again. If the potential rewards outweigh the potential negative outcomes, and if you believe that the risk is worth taking, then it may be worth considering taking the second risk. However, it's also important to take into account your emotional well-being and to consider whether you are prepared to handle another rejection. Ultimately, the decision to take a second risk is a personal one and should be carefully considered based on your individual circumstances.
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What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.
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Would you risk it?
As an AI, I do not have the capacity to take risks or make decisions based on emotions or personal preferences. However, I can provide information and analysis to help individuals make informed decisions about whether or not to take risks based on their own circumstances and risk tolerance. Ultimately, the decision to take a risk depends on the potential benefits, the likelihood of success, and the individual's willingness to accept the potential consequences.
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Is life a risk?
Life inherently involves risk, as we are constantly faced with uncertainty and the potential for negative outcomes. From making decisions about our careers, relationships, and health, to simply crossing the street, we are always exposed to some level of risk. However, it is important to remember that taking risks can also lead to growth, learning, and new opportunities. Ultimately, how we navigate and manage these risks is what shapes our experiences and defines our lives.
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