Products related to Product:
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Material Innovation: Product Design
For the first time, materials technology – the single most important agent of change in our designed landscape, from the buildings in which we live and work to the clothes we wear – is analysed to show its transformation, volume by volume, of ten creative disciplines.It is being produced in association with Material ConneXion, keeper of the largest materials and processes library in the world.This volume is on Product Design, and features carefully selected products that showcase the innovative use of a particular material.It includes six specially commissioned ‘visual narratives’ by experts in the field, and an extensive illustrated materials directory with detailed information on almost 100 materials.With a preface by Michele Caniato, the President of Material ConneXion, and an introduction by Allan Chochinov, Chair of the School of Visual Arts MFA in Products of Design Program in New York, this book can be used both as the basis for new course structures and as the authoritative reference for professionals.
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Creativity and Innovation in the Fashion Business : Contemporary Issues in Fashion Design and Product Development
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives.This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting.The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers.Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising.Online resources include PowerPoint slides and a test bank.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Price: 32.99 £ | Shipping*: 0.00 £
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How do you develop a product strategy?
Developing a product strategy involves understanding the market, customer needs, and competitive landscape. It starts with conducting market research to identify opportunities and gaps in the market. Next, defining the target customer and their needs is crucial for creating a product that resonates with them. Additionally, analyzing the competition helps in identifying areas where the product can differentiate itself. Finally, setting clear goals, defining the product roadmap, and aligning the strategy with the overall business objectives are essential for a successful product strategy.
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What is a product idea in marketing?
A product idea in marketing is a concept or proposal for a new product or a modification to an existing product that is intended to meet the needs and wants of a target market. It is a creative and innovative solution to a consumer problem or desire, and it serves as the foundation for the development and launch of a new product. Product ideas are typically generated through market research, consumer insights, and brainstorming sessions, and they are essential for driving product innovation and growth within a company.
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What are ideas for product design?
Some ideas for product design include incorporating sustainable materials and practices, focusing on user experience and usability, creating products that are customizable or modular to adapt to different needs, and incorporating innovative technology such as IoT or AI. Additionally, designing products that are aesthetically pleasing and visually appealing can also enhance their marketability and user satisfaction. It is important to consider the target audience, market trends, and functionality when brainstorming ideas for product design.
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Where can one study product design?
One can study product design at a variety of institutions including art and design schools, universities, and technical colleges. Many of these institutions offer specialized programs in product design, industrial design, or related fields. Additionally, there are online courses and workshops available for those looking to study product design remotely. It's important to research and choose a program that aligns with your career goals and interests.
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Learn everything about professional product management in this bookIf you have always wanted to actively market your products, this is the book for you.This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid.Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers.Master the complex tasks of product management with confidenceThe success of a product is primarily decided by the buyers - but also by the responsible product manager.He often fights on several fronts at once, and must, for example: introduce and support more and more products in less and less time with decreasing budgets andsimultaneously coordinate a plethora of requirements from internal departments With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence.He reveals not only important basics, but also some practical product strategies.In addition, case studies, charts and checklists facilitate the transfer into practice. The contents at a glanceThe book "Successful Project Management" covers the following three key areas:Product management: positioning, core competencies and organizational integrationProduct marketing: structures, success factors and practical toolsProcess-oriented product management: work processes, process-oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Innovation, Product Development and Commercialization
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities.Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success.The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership.This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization.It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization.
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Innovation Management and New Product Development
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship.It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors.The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.
Price: 57.99 £ | Shipping*: 0.00 £
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How can one study product design?
One can study product design by enrolling in a formal education program such as a bachelor's or master's degree in industrial design, product design, or a related field. These programs typically cover topics such as design principles, materials and manufacturing processes, user research, and prototyping. Additionally, individuals can also learn product design through online courses, workshops, and self-study, by practicing design skills, and by seeking mentorship or internships in the industry. It's also important to stay updated on current design trends and technologies to excel in the field of product design.
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Does Ikea buy product design ideas?
Yes, Ikea does buy product design ideas. The company often collaborates with independent designers and design firms to create new products for their collections. They also have a program called "Democratic Design Days" where they invite designers to pitch their ideas for potential collaboration. Additionally, Ikea has been known to acquire design patents and licenses for innovative product designs.
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What is the question about product design?
Product design involves creating and developing new products or improving existing ones to meet the needs and desires of consumers. It encompasses the process of identifying opportunities, conducting research, generating ideas, and prototyping and testing designs. Product design also considers factors such as functionality, aesthetics, usability, and manufacturability to create successful and innovative products that resonate with the target market.
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How do you transition from marketing to product management?
Transitioning from marketing to product management can be achieved by leveraging your marketing experience to understand customer needs and market trends. Start by gaining a deeper understanding of the product development process and the technical aspects of the product. Seek out opportunities to work cross-functionally with product teams and take on projects that allow you to contribute to product strategy and development. Additionally, consider pursuing additional education or certifications in product management to strengthen your skills and knowledge in this area.
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