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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
    Cosmetics Marketing : Strategy and Innovation in the Beauty Industry

    Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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  • Marketing Strategy
    Marketing Strategy

    Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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  • What is a precision haircut?

    A precision haircut is a highly detailed and carefully executed haircut that focuses on creating clean lines, sharp angles, and a polished overall look. It involves using precise cutting techniques to achieve a specific style or shape, often with the use of razor or scissor cutting. Precision haircuts are often tailored to the individual's hair type, face shape, and desired look, and require a skilled and experienced hairstylist to achieve the desired result.

  • Is the precision scale broken?

    To determine if the precision scale is broken, you can perform a few checks. First, ensure that the scale is on a level surface and that it is calibrated properly. Next, check if the scale is displaying consistent and accurate measurements by weighing an object of known weight. If the scale consistently displays inaccurate measurements or fluctuates significantly, it may be broken and in need of repair or replacement. If these checks do not resolve the issue, it may be best to consult the manufacturer or a professional technician for further assistance.

  • How to properly use precision screwdriver sets?

    To properly use precision screwdriver sets, first identify the type and size of the screw you need to work with. Then, select the appropriate screwdriver tip from the set that matches the screw head. Hold the screwdriver firmly and apply gentle pressure while turning it clockwise to tighten or counterclockwise to loosen the screw. It's important to use the right size and type of screwdriver to avoid damaging the screw head or the tool itself. Additionally, always store the precision screwdriver set in a secure place to prevent loss or damage to the tools.

  • What is an Arsa Precision pocket watch?

    An Arsa Precision pocket watch is a high-quality timepiece that is designed to be carried in a pocket rather than worn on the wrist. It is known for its precision and accuracy in timekeeping, making it a reliable and stylish accessory for those who appreciate traditional craftsmanship. Arsa Precision pocket watches often feature intricate designs and detailing, making them a popular choice for collectors and enthusiasts of vintage timepieces. These watches are often sought after for their timeless elegance and classic appeal.

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  • Jewellery Design Course for Crafting Creativity and Precision Alpha Academy Code
    Jewellery Design Course for Crafting Creativity and Precision Alpha Academy Code

    Jewellery Design Course for Crafting Creativity and Precision Unlock your creativity with our Jewellery Design Course for Crafting Creativity and Precision. This course empowers you to master the art of jewellery design, providing you with the skills to create stunning pieces with precision and flair. Benefit from hands-on projects, expert techniques, and industry insights to refine your design skills and produce unique jewellery creations. Key Features Comprehensive Curriculum: Learn the fun...

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  • Knowledge Management Systems Design : Innovation and Strategy
    Knowledge Management Systems Design : Innovation and Strategy

    Knowledge Capital, which ensures the sustainability, competitiveness, and stability of an organization, can be regenerated in a value-added form, made available for creating quality products and services through the application of innovative Knowledge Management techniques.This includes setting up and applying ISO-compliant Knowledge Management Systems (KMS) across various domains.The book includes practical case studies providing a thorough analysis of the necessary procedures and technologies for KMS development.It also highlights innovative frameworks like the Virtuous KM Cycle, MASK techniques, Daisy Model, and the Husain-Ermine AI-KM Model. Covering nearly all facets of KM, the book details the evolution and provides a clear depiction of fundamental theories, leading to the latest trends in integrating Artificial Intelligence with KM practices.Also discusses the challenges of measuring the effectiveness of KM techniques and the value they add to an organization, which helps make the adoption of KM more likely to succeed and be sustainable. As such, this book serves as an essential resource for students and researchers in Knowledge Management, and for managers, academicians, and professionals in both public and private sectors.

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  • Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy
    Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy

    The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance.Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals.Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels.Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change.The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution.This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.

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  • Marketing Strategy & Management
    Marketing Strategy & Management

    Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric.Executive insights, head-scratching blunders, and other features provide additional depth and engagement.Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks.For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St.Gallen, Switzerland.

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  • How to calculate machine precision in C?

    Machine precision in C can be calculated by determining the smallest positive number that can be represented by the data type being used. This can be done by repeatedly dividing 1 by 2 until the result is no longer distinguishable from zero. The final result will give you the machine precision for that data type in C. Alternatively, you can use the `FLT_EPSILON`, `DBL_EPSILON`, or `LDBL_EPSILON` constants provided in the `<float.h>` header file for float, double, and long double data types respectively.

  • Where can one buy a precision scale?

    A precision scale can be purchased at a variety of places, including kitchen supply stores, specialty stores that sell laboratory equipment, online retailers such as Amazon or eBay, and some department stores that have a kitchen section. It is important to ensure that the scale meets your specific needs in terms of accuracy and weight capacity before making a purchase.

  • What are precision brushes for gel nails?

    Precision brushes for gel nails are small, fine-tipped brushes designed for applying gel nail polish with accuracy and detail. They are often used for creating intricate designs, nail art, and precise lines on the nails. These brushes are typically made with high-quality synthetic bristles that can hold and distribute gel polish evenly, allowing for precise and controlled application. They are an essential tool for professional nail technicians and DIY nail enthusiasts who want to achieve intricate and detailed gel nail designs.

  • What is the best precision cordless screwdriver?

    The best precision cordless screwdriver is the Wowstick 1F+ Electric Screwdriver. It is known for its compact and lightweight design, making it easy to handle for delicate and intricate tasks. The Wowstick 1F+ also offers a wide range of precision bits and has a built-in LED light to illuminate the work area. Additionally, it has a rechargeable battery and a magnetic mat for organizing screws and small parts. Overall, the Wowstick 1F+ is highly regarded for its reliability and performance in precision screwdriving tasks.

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