Products related to Perspective:
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Strategy : An International Perspective
The philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field.Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business.Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.
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Sports Marketing : A Strategic Perspective
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available.It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment.Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples.In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
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Marketing Communications : A European Perspective
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts.Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Which perspective?
The perspective that one chooses to adopt can greatly influence their understanding of a situation or issue. It can shape their beliefs, attitudes, and behaviors. By considering different perspectives, individuals can gain a more well-rounded view of a topic and make more informed decisions. It is important to be open to different perspectives in order to foster empathy, understanding, and collaboration.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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Find a strategy game where you play as heroes in third-person perspective.
One example of a strategy game where you play as heroes in third-person perspective is "Overwatch." In this game, players control a variety of heroes, each with their own unique abilities and playstyles, and work together in teams to complete objectives and defeat the opposing team. "Overwatch" requires strategic thinking, teamwork, and coordination to be successful, making it a popular choice for players looking for a strategy game with a third-person perspective.
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Which writing perspective?
The writing perspective refers to the point of view from which a story is told. It can be first person, where the narrator is a character in the story and uses "I" to tell the story. It can also be second person, where the narrator addresses the reader as "you," or third person, where the narrator is not a character in the story and uses "he," "she," or "they" to tell the story. The choice of writing perspective can greatly impact how the reader experiences and interprets the story.
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Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management.The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. MyMarketingLab (TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.MyMarketingLab should only be purchased when required by an instructor.Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2.Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
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Events Marketing Management : A consumer perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events.As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events.The use of technology, importance of sponsorship and PR are also considered.International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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From whose perspective?
The perspective from which a story or situation is being told can greatly influence the way it is perceived. It is important to consider the perspective of the narrator or the person telling the story, as well as the perspectives of the different characters involved. Understanding the different viewpoints can provide a more comprehensive understanding of the situation and can help to uncover different layers of meaning and interpretation.
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Is the cavalier perspective the same as the parallel perspective?
No, the cavalier perspective and the parallel perspective are not the same. The cavalier perspective is a type of 3D drawing where the object is shown in its true size and shape, but the depth is not shown accurately. The parallel perspective, on the other hand, is a type of 3D drawing where the object is shown with accurate depth and proportions using parallel lines to create the illusion of depth. In summary, the cavalier perspective does not accurately represent depth, while the parallel perspective does.
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What distinguishes the parallel perspective from the vanishing point perspective?
The parallel perspective, also known as isometric perspective, does not use a vanishing point to create the illusion of depth. Instead, all lines remain parallel and do not converge towards a single point. This results in a more uniform and less realistic representation of space. In contrast, the vanishing point perspective uses a single vanishing point to create the illusion of depth and three-dimensional space, resulting in a more realistic and dynamic representation of objects and scenes.
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What is the difference between central perspective and parallel perspective?
Central perspective, also known as one-point perspective, is a type of linear perspective where all lines converge to a single vanishing point on the horizon. This creates the illusion of depth and distance in a two-dimensional drawing or painting. On the other hand, parallel perspective, also known as two-point perspective, involves two vanishing points on the horizon line, making it suitable for depicting objects from different angles or viewpoints. In parallel perspective, objects appear more realistic and three-dimensional compared to central perspective.
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