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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Dark Observation
    Dark Observation

    "A dark, disturbing thrill ride." - Publisher's WeeklyEligos is waiting...fulfil your destiny1941.In the dark days of war-torn London, Violet works in Churchill's subterranean top secret Cabinet War Rooms, where key decisions that will dictate Britain's conduct of the war are made.Above, the people of London go about their daily business as best they can, unaware of the life that teems beneath their feet. Night after night the bombs rain down, yet Violet has far more to fear than air raids.A mysterious man, a room only she can see, memories she can no longer trust, and a best friend who denies their shared past...Something or someone - is targeting her. FLAME TREE PRESS is the imprint of long-standing Independent Flame Tree Publishing, dedicated to full-length original fiction in the horror and suspense, science fiction & fantasy, and crime / mystery / thriller categories.The list brings together fantastic new authors and the more established; the award winners, and exciting, original voices.Learn more about Flame Tree Press at www.flametreepress.com and connect on social media @FlameTreePress.

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  • Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
    Cosmetics Marketing : Strategy and Innovation in the Beauty Industry

    Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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  • What is non-participatory observation? What is deliberate observation? What is unintentional observation?

    Non-participatory observation is when the observer remains separate from the group being observed and does not interact with them. This type of observation allows the observer to remain objective and not influence the behavior of the group. Deliberate observation is when the observer intentionally focuses on specific behaviors or aspects of the group being observed. This type of observation is often used in research to gather specific data or insights. Unintentional observation is when the observer passively notices and absorbs information about a group or situation without intentionally focusing on specific aspects. This type of observation can occur in everyday life, such as when someone casually observes the behavior of people in a public setting.

  • Is it "during my observation day," "during my observation day," or "during my observation day"?

    The correct phrase is "during my observation day." This phrase indicates that the action or event is happening at some point in time while you are observing. The use of "during" shows the relationship between the observation day and the action taking place.

  • What are examples of covert observation and overt observation?

    Covert observation involves observing individuals or groups without their knowledge, such as secretly watching people in a public place or using hidden cameras to monitor behavior. Overt observation, on the other hand, involves openly observing individuals or groups with their knowledge and consent, such as conducting interviews or participating in group activities as a researcher. An example of covert observation could be a researcher secretly watching how people interact in a coffee shop, while an example of overt observation could be a researcher openly observing a classroom setting and taking notes on student behavior.

  • What distinguishes systematic observation from participant observation in field research?

    Systematic observation in field research involves the structured and planned collection of data through direct observation of a specific phenomenon, often using predetermined categories or criteria. On the other hand, participant observation involves the researcher immersing themselves in the social setting being studied, actively participating in the activities and interactions of the group being observed. While systematic observation allows for a more objective and standardized approach to data collection, participant observation provides a deeper understanding of the social context and dynamics by experiencing it firsthand. Ultimately, the main distinction lies in the level of involvement and interaction between the researcher and the subjects of the study.

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  • What distinguishes systematic observation from participatory observation in field research?

    Systematic observation in field research involves the structured and predetermined collection of data based on specific variables or behaviors of interest. Researchers use predefined criteria to guide their observations and ensure consistency in data collection. On the other hand, participatory observation involves the researcher immersing themselves in the social setting being studied, actively participating in the activities of the group being observed. This approach allows the researcher to gain a deeper understanding of the context and culture of the group, but may be more subjective and less structured compared to systematic observation.

  • What is observation 4?

    Observation 4 is the act of carefully watching and noting details about a specific event, behavior, or phenomenon. It involves using our senses to gather information and data, without making any assumptions or interpretations. Observation 4 is a key component of the scientific method and is essential for gathering accurate and reliable information in various fields such as research, education, and psychology.

  • Why is observation important?

    Observation is important because it allows us to gather information, gain insights, and understand the world around us. By observing, we can notice patterns, behaviors, and changes that may not be apparent otherwise. Observation also helps us make informed decisions, solve problems, and learn from our surroundings. Overall, observation is a key tool for acquiring knowledge and improving our understanding of the world.

  • What is observation 5?

    Observation 5 is the act of carefully watching and noting details about a specific event, behavior, or phenomenon. It involves using our senses to gather information and data, without making any assumptions or interpretations. Through observation 5, we can gain a deeper understanding of the world around us and identify patterns or trends that may not be immediately apparent.

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