Products related to Market:
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Medical Device Design : Innovation from Concept to Market
Medical Device Design: Innovation from Concept to Market, Second Edition provides the bridge between engineering design and medical device development.There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones; this book fills that need.It addresses medical devices' regulatory (FDA and EU) requirements, shows the essential methodologies medical designers must understand to ensure their products meet requirements, and brings together proven design protocols, thus enabling engineers and medical device manufacturers to rapidly bring new products to the marketplace. This book is unique because it takes the reader through the process of medical device development, from very early stages of conceptualization, to commercialization on the global market.This rare resource can be used by both professionals and newcomers to device design.
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Competitive advantage is the core of a winning strategy.Still, only a few companies have a competitive advantage.This book helps a business create a competitive advantage.It replaces product- and production-oriented thinking with a market-oriented way of thinking.Competitive advantages are created only by thinking in new way.By thinking what has not been thought.
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Market Leader ESP Book - Marketing
Marketing is designed for use on its own or with the Market Leader series.Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes: authentic reading texts from the Financial Times and other sources a glossary of specialised language two 'Check Tests' designed to help assess progress
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
Price: 38.00 £ | Shipping*: 0.00 £
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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Does market research hinder innovation in business administration?
Market research does not necessarily hinder innovation in business administration. In fact, it can provide valuable insights into consumer needs and preferences, helping businesses to develop innovative products and services that meet market demands. By understanding market trends and customer behavior, businesses can identify opportunities for innovation and stay ahead of competitors. However, relying too heavily on market research without allowing room for creativity and risk-taking can limit the potential for groundbreaking innovations. It is important for businesses to strike a balance between leveraging market research and fostering a culture of innovation to drive success in business administration.
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What is the purpose of market segmentation strategy?
The purpose of market segmentation strategy is to divide a broad target market into smaller, more manageable segments based on similar characteristics, needs, or behaviors. This allows businesses to better understand and cater to the specific needs and preferences of different customer groups, leading to more effective marketing and product development. By tailoring their offerings to specific segments, businesses can increase customer satisfaction, loyalty, and ultimately, profitability. Additionally, market segmentation helps businesses identify new opportunities for growth and expansion within different market segments.
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Is the market oversaturated with web design freelancers?
The market for web design freelancers is indeed competitive, but it may not necessarily be oversaturated. There is a high demand for web design services, and with the increasing number of businesses going online, there are plenty of opportunities for freelancers. However, standing out in the market requires a combination of strong skills, a unique value proposition, and effective marketing. While there may be many web design freelancers, those who can differentiate themselves and provide high-quality services will continue to find success in the market.
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Price: 32.99 £ | Shipping*: 0.00 £ -
Strategic Market Relationships : From Strategy to Implementation
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource.It takes a managerial perspective to the study of relationships, from strategy to implementation.The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book.In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
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Social Movements, Stakeholders and Non-Market Strategy
This volume brings together new research that bridges the domains of stakeholder theory, non-market strategy and social movement theory.Although these three research domains have developed via relatively distinct academic communities, they speak to a common set of phenomena at the intersection of business, markets, civil society, and the state.This collection sets an agenda for a more holistic theory of business and society – a theory that takes seriously the various kinds of stakeholders that make up society and have claims over business, that incorporates the goals and objectives of businesses to survive and thrive, and that places an important role on the process of mobilization and contentious interaction between actors whose goals inherently conflict.Using a range of quantitative and qualitative methods, contributors focus on a phenomenon at the intersection of business, civil society, and government.Examining markets shaped by heavy stakeholder involvement and contention, chapters explore topics such as markets for electric vehicles, medical marijuana, municipal drinking water, and cigarettes along with controversial business practice, including employment practices for LGBT workers and racial/ethnic minorities, and working conditions in global supply chains.
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Doing Marketing Research : Alternative Methods for Market Sensing
Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.This unique book explains market sensing simply and practically and demonstrates how it can benefit researchers.It teaches non-mainstream and alternative research methods, which facilitate innovative research design and achieve deep insights into the mindsets of consumers.The methods explored in this book include sensory research using ZMET, discourse analysis, consumer ethnography, social media networks, narrative and storytelling and gamification.This second edition has been fully updated to include several new chapters covering newer methods and topics, including the Delphi method, archival research, visual methods and the decolonisation of research. With a wealth of examples, diverse case studies and pedagogy, such as seminar activities to aid student learning, this textbook is recommended and core reading for advanced undergraduate and postgraduate students studying marketing research, and business research methods more generally, as well as marketing practitioners. Online resources include PowerPoint lecture slides.
Price: 160.00 £ | Shipping*: 0.00 £
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Is the market saturated with web design freelancers?
The market for web design freelancers is competitive, but not necessarily saturated. There is a high demand for web design services, especially with the increasing importance of having a strong online presence. However, there is still room for new freelancers to enter the market and differentiate themselves by offering unique skills or specializing in a specific niche. Building a strong portfolio and establishing a strong reputation can help freelancers stand out in a crowded market.
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What is the difference between market research and marketing research?
Market research is the process of gathering, analyzing, and interpreting information about a market, including its size, trends, and customer preferences. It focuses on understanding the overall market environment and the needs and wants of potential customers. On the other hand, marketing research is a broader term that encompasses market research but also includes the study of specific marketing strategies, such as advertising effectiveness, product development, and pricing. Marketing research goes beyond understanding the market environment to also include the evaluation of marketing tactics and their impact on consumer behavior.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What is the difference between market exploration, market analysis, and market observation?
Market exploration involves actively seeking out new opportunities and potential markets, often through research and networking. Market analysis involves a more in-depth examination of specific market conditions, including trends, competition, and customer behavior. Market observation, on the other hand, involves simply watching and taking note of market activities and changes without actively seeking out new opportunities or conducting in-depth analysis. Overall, market exploration is about actively seeking new opportunities, market analysis is about understanding specific market conditions, and market observation is about passively watching market activities.
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