Products related to Identity:
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Identity Designed: The Process : Research, Strategy, Design, Implementation
Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation.Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more.These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities.By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource.It will help you make intentional creative choices to positively shape and transform the visual world around you.
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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2.Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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What is the difference between Corporate Identity and Corporate Design?
Corporate identity refers to the overall image and perception of a company, including its values, mission, and personality. It encompasses the company's culture, behavior, and communication style. On the other hand, corporate design focuses specifically on the visual elements of a company, such as its logo, color scheme, typography, and overall visual aesthetic. While corporate identity is more about the intangible aspects of a company's image, corporate design is about the tangible visual elements that represent the company.
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What creates identity?
Identity is created through a combination of factors such as personal experiences, cultural background, social interactions, and self-perception. Our upbringing, beliefs, values, and relationships all play a role in shaping who we are and how we see ourselves. Additionally, external influences such as societal norms, media representation, and historical context can also impact our identity formation. Ultimately, identity is a complex and multifaceted concept that is continuously evolving as we navigate through life.
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Who is responsible for the design of the last identity card?
The design of the last identity card is typically the responsibility of a government agency or department that oversees identification and documentation. This may involve collaboration with graphic designers, security experts, and other relevant professionals to ensure the card meets security standards and is visually appealing. The design process may also involve input from stakeholders and the general public to ensure the card meets the needs and expectations of its users.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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Brand identity : The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business: The Must have guide on Branding, Brand Strategy & Brand Deve
DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perfect strategies to establish your brand identity without any hassle?Congratulations! The right guide is here for you.This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately.With this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians.What You Get:Comprehensive understanding of the role of emotions in the implementation of branding strategy,Brand Identity an essential element of business success,Effects of brand Identity on customer decision,Practical approaches to attract prospects to subjects that interest them,Step-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content,Benefits of Social Media for Brand Strategy and Identity,Developing an Authentic Brand Story that Improves Trust,And much more.,Finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc.What Are You Waiting for?Grab Your Copy Today and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.
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Identity Designed : The Definitive Guide to Visual Branding
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations.You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs.Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
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Learning Digital Identity : Design, Deploy, and Manage Identity Architectures
Why is it difficult for so many companies to get digital identity right?If you're still wrestling with even simple identity problems like modern website authentication, this practical book has the answers you need.Author Phil Windley provides conceptual frameworks to help you make sense of all the protocols, standards, and solutions available and includes suggestions for where and when you can apply them. By linking current social login solutions to emerging self-sovereign identity issues, this book explains how digital identity works and gives you a firm grasp on what's coming and how you can take advantage of it to solve your most pressing identity problems.VPs and directors will learn how to more effectively leverage identity across their businesses. This book helps you:Learn why functional online identity is still a difficult problem for most companiesUnderstand the purpose of digital identity and why it's fundamental to your business strategyLearn why "rolling your own" digital identity infrastructure is a bad ideaDifferentiate between core ideas such as authentication and authorizationExplore the properties of centralized, federated, and decentralized identity systemsDetermine the right authorization methods for your specific applicationUnderstand core concepts such as trust, risk, security, and privacyLearn how digital identity and self-sovereign identity can make a difference for you and your organization
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Price: 32.99 £ | Shipping*: 0.00 £
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What is gender identity?
Gender identity is a deeply-held sense of one's own gender, which may or may not align with the sex assigned at birth. It is a personal understanding of oneself as male, female, a blend of both, or neither. Gender identity is separate from biological sex and can be fluid and diverse, encompassing a wide range of identities beyond the traditional binary of male and female. It is an integral aspect of a person's identity and how they perceive themselves in relation to the world.
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What is identity politics?
Identity politics refers to the political activity and movements that are based on the shared experiences and identities of specific social groups, such as race, gender, sexual orientation, or religion. It involves organizing and advocating for the rights and interests of these groups, often in response to systemic discrimination and inequality. Identity politics seeks to address the unique challenges and perspectives of marginalized communities and to promote social justice and equality for all individuals.
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What is Supergirl's identity?
Supergirl's identity is Kara Zor-El, a Kryptonian who is the cousin of Superman. She is also known as Kara Danvers, her human alter ego. As Supergirl, she possesses superhuman strength, speed, and the ability to fly, and she uses her powers to protect the Earth from various threats. In her civilian identity as Kara Danvers, she works as a reporter and tries to balance her personal life with her superhero responsibilities.
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Is gender identity sexist?
Gender identity itself is not inherently sexist. Gender identity is a deeply personal and individual experience that reflects a person's internal sense of their own gender, which may or may not align with the sex they were assigned at birth. However, societal norms, expectations, and stereotypes around gender can be sexist, as they often reinforce traditional gender roles and perpetuate inequality between genders. It is important to separate the concept of gender identity from these societal constructs in order to promote understanding and acceptance of diverse gender identities.
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