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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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  • Freedom Design Hotel
    Freedom Design Hotel


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  • Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
    Cosmetics Marketing : Strategy and Innovation in the Beauty Industry

    Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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  • Does religious freedom belong to positive freedom?

    Religious freedom can be considered a form of positive freedom because it allows individuals to actively practice and express their religious beliefs without interference or coercion from the government or other individuals. Positive freedom emphasizes the ability to pursue one's own goals and desires, and religious freedom enables individuals to do so in the context of their faith. By protecting religious freedom, societies can promote the positive freedom of their citizens to live according to their deeply held beliefs. However, it is important to ensure that religious freedom does not infringe upon the rights and freedoms of others, and that it is balanced with other societal values such as equality and non-discrimination.

  • What is a tattoo design for independence, freedom, and strength?

    A tattoo design that represents independence, freedom, and strength could include symbols such as a soaring eagle, a lone wolf, or a phoenix rising from the ashes. These images convey a sense of power, resilience, and the ability to overcome challenges. Additionally, incorporating elements like a breaking chain or a flying bird can further symbolize breaking free from constraints and embracing personal autonomy. Ultimately, the design should reflect the individual's personal journey towards independence and empowerment.

  • What is better, religious freedom or freedom from religion?

    Both religious freedom and freedom from religion are important aspects of a democratic society. Religious freedom allows individuals to practice their faith without fear of persecution, while freedom from religion ensures that individuals are not forced to adhere to any particular religious beliefs. Both are essential for creating a society that respects the diverse beliefs and values of its citizens. Ultimately, the balance between the two is crucial for promoting tolerance, understanding, and coexistence among different religious and non-religious communities.

  • 'Money or freedom?'

    The choice between money and freedom ultimately depends on an individual's values and priorities. Some may prioritize financial security and the opportunities that come with having money, while others may prioritize the ability to live life on their own terms and make choices without being constrained by financial concerns. Ultimately, it's a personal decision that reflects one's values and goals in life.

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  • Freedom Sweet Freedom
    Freedom Sweet Freedom


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  • Marketing Strategy
    Marketing Strategy

    Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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  • Knowledge Management Systems Design : Innovation and Strategy
    Knowledge Management Systems Design : Innovation and Strategy

    Knowledge Capital, which ensures the sustainability, competitiveness, and stability of an organization, can be regenerated in a value-added form, made available for creating quality products and services through the application of innovative Knowledge Management techniques.This includes setting up and applying ISO-compliant Knowledge Management Systems (KMS) across various domains.The book includes practical case studies providing a thorough analysis of the necessary procedures and technologies for KMS development.It also highlights innovative frameworks like the Virtuous KM Cycle, MASK techniques, Daisy Model, and the Husain-Ermine AI-KM Model. Covering nearly all facets of KM, the book details the evolution and provides a clear depiction of fundamental theories, leading to the latest trends in integrating Artificial Intelligence with KM practices.Also discusses the challenges of measuring the effectiveness of KM techniques and the value they add to an organization, which helps make the adoption of KM more likely to succeed and be sustainable. As such, this book serves as an essential resource for students and researchers in Knowledge Management, and for managers, academicians, and professionals in both public and private sectors.

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  • Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy
    Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy

    The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance.Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals.Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels.Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change.The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution.This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.

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  • 'Security or Freedom?'

    The balance between security and freedom is a complex and delicate one. While security is essential for protecting individuals and society from harm, excessive security measures can encroach on personal freedoms. Conversely, too much freedom without adequate security measures can lead to chaos and endanger the well-being of individuals and society. Finding the right balance between security and freedom is crucial for maintaining a stable and just society. It requires thoughtful consideration of the potential risks and benefits of security measures, as well as a commitment to upholding fundamental human rights and freedoms.

  • Is freedom subjective?

    Freedom can be subjective because it can be interpreted differently by individuals based on their personal experiences, beliefs, and values. What one person considers freedom, another person may not. For example, some may see freedom as the ability to make choices without interference, while others may see it as the absence of oppression or discrimination. Therefore, the concept of freedom can vary from person to person and is influenced by subjective perspectives.

  • What limits freedom?

    Freedom can be limited by laws, regulations, and societal norms that restrict certain behaviors or actions. Additionally, economic and social inequalities can limit individuals' freedom by creating barriers to access resources and opportunities. Furthermore, personal beliefs and fears can also limit freedom by influencing individuals to self-censor or conform to certain expectations. Ultimately, the balance between individual freedom and the needs of society as a whole can also create limitations on freedom.

  • 'Freedom or Equality?'

    Freedom and equality are both important values, but they can sometimes be in tension with each other. While freedom allows individuals to pursue their own interests and make their own choices, equality ensures that everyone has the same opportunities and rights. Ultimately, a balance between the two is necessary for a just and fair society. It is important to strive for both freedom and equality, recognizing that they are interconnected and mutually reinforcing.

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