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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
    Cosmetics Marketing : Strategy and Innovation in the Beauty Industry

    Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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  • The Compatibility Gene
    The Compatibility Gene

    Short-listed for the Society of Biology Book Award 2014 Long-listed for the Royal Society Winton prize for science books 2014In The Compatibility Gene, leading scientist Daniel M Davis tells the story of the crucial genes that define our relationships, our health and our individuality.We each possess a similar set of around 25,000 human genes.Yet a tiny, distinctive cluster of these genes plays a disproportionately large part in how our bodies work.These few genes, argues Davis, hold the key to who we are as individuals and our relationship to the world: how we combat disease, how our brains are wired, how attractive we are, even how likely we are to reproduce. The Compatibility Gene follows the remarkable history of these genes' discovery.From the British scientific pioneers who struggled to understand the mysteries of transplants to the Swiss zoologist who devised a new method of assessing potential couples' compatibility based on the smell of worn T-shirts, Davis traces a true scientific revolution in our understanding of the human body: a global adventure spanning some sixty years. 'Unusual results, astonishing implications and ethical dilemmas' The Times'Packed with an insider's knowledge' New York Times'He makes immunology as fascinating to popular science readers as cosmology, consciousness, and evolution' Steven Pinker'An elegantly written, unexpectedly gripping account' Bill Bryson Guardian, Books of the Year Daniel M Davis is director of research at the University of Manchester's Collaborative Centre for Inflammation Research and a visiting professor at Imperial College, London.He has published over 100 academic articles, including papers in Nature and Science, and Scientific American.He has won the Oxford University Press Science Writing Prize and given numerous interviews for national and international media.He was elected a Fellow of the Academy of Medical Sciences in 2011.

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  • What is the DirectX compatibility?

    DirectX compatibility refers to the ability of a device or software to work with Microsoft's DirectX technology, which is a collection of APIs designed for multimedia tasks such as gaming, video playback, and graphics rendering on Windows-based systems. Devices or software that are DirectX compatible can take advantage of the features and optimizations provided by DirectX to deliver better performance and visual quality. This compatibility is important for ensuring smooth and efficient operation of multimedia applications on Windows platforms.

  • Is the SSD compatibility guaranteed?

    SSD compatibility is not guaranteed across all devices. Different devices may have different requirements and limitations when it comes to SSD compatibility. It is important to check the specifications and requirements of your device to ensure that the SSD you are considering is compatible. Additionally, some devices may require specific types of SSDs, such as M.2 or SATA, so it is important to verify compatibility before making a purchase.

  • What is the CPU compatibility?

    The CPU compatibility refers to the ability of a CPU to work with a specific motherboard. This includes factors such as the socket type, chipset, and BIOS support. It is important to ensure that the CPU is compatible with the motherboard in order for the computer to function properly. Incompatible CPUs may not fit into the socket or may not be recognized by the motherboard, leading to system instability or failure. It is important to check the compatibility of the CPU and motherboard before purchasing or upgrading components.

  • What is the PC compatibility?

    PC compatibility refers to the ability of a hardware or software product to work with a personal computer (PC) system. This means that the product is designed to be used with a PC and is compatible with the hardware and software specifications of a typical PC. PC compatibility ensures that the product can be easily integrated into a PC system without any major issues or conflicts. It allows users to use the product with their existing PC setup without needing to make significant changes or upgrades.

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  • Electromagnetic Compatibility Engineering
    Electromagnetic Compatibility Engineering

    Praise for Noise Reduction Techniques IN electronic systems "Henry Ott has literally 'written the book' on the subject of EMC. . . . He not only knows the subject, but has the rare ability to communicate that knowledge to others." —EE Times Electromagnetic Compatibility Engineering is a completely revised, expanded, and updated version of Henry Ott's popular book Noise Reduction Techniques in Electronic Systems.It reflects the most recent developments in the field of electromagnetic compatibility (EMC) and noise reduction¿and their practical applications to the design of analog and digital circuits in computer, home entertainment, medical, telecom, industrial process control, and automotive equipment, as well as military and aerospace systems. While maintaining and updating the core information—such as cabling, grounding, filtering, shielding, digital circuit grounding and layout, and ESD—that made the previous book such a wide success, this new book includes additional coverage of: Equipment/systems grounding Switching power supplies and variable-speed motor drives Digital circuit power distribution and decoupling PCB layout and stack-up Mixed-signal PCB layout RF and transient immunity Power line disturbances Precompliance EMC measurements New appendices on dipole antennae, the theory of partial inductance, and the ten most common EMC problems The concepts presented are applicable to analog and digital circuits operating from below audio frequencies to those in the GHz range.Throughout the book, an emphasis is placed on cost-effective EMC designs, with the amount and complexity of mathematics kept to the strictest minimum. Complemented with over 250 problems with answers, Electromagnetic Compatibility Engineering equips readers with the knowledge needed to design electronic equipment that is compatible with the electromagnetic environment and compliant with national and international EMC regulations.It is an essential resource for practicing engineers who face EMC and regulatory compliance issues and an ideal textbook for EE courses at the advanced undergraduate and graduate levels.

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  • Marketing Strategy
    Marketing Strategy

    Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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  • Knowledge Management Systems Design : Innovation and Strategy
    Knowledge Management Systems Design : Innovation and Strategy

    Knowledge Capital, which ensures the sustainability, competitiveness, and stability of an organization, can be regenerated in a value-added form, made available for creating quality products and services through the application of innovative Knowledge Management techniques.This includes setting up and applying ISO-compliant Knowledge Management Systems (KMS) across various domains.The book includes practical case studies providing a thorough analysis of the necessary procedures and technologies for KMS development.It also highlights innovative frameworks like the Virtuous KM Cycle, MASK techniques, Daisy Model, and the Husain-Ermine AI-KM Model. Covering nearly all facets of KM, the book details the evolution and provides a clear depiction of fundamental theories, leading to the latest trends in integrating Artificial Intelligence with KM practices.Also discusses the challenges of measuring the effectiveness of KM techniques and the value they add to an organization, which helps make the adoption of KM more likely to succeed and be sustainable. As such, this book serves as an essential resource for students and researchers in Knowledge Management, and for managers, academicians, and professionals in both public and private sectors.

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  • Spacecraft Electromagnetic Compatibility Technologies
    Spacecraft Electromagnetic Compatibility Technologies

    This book explores key techniques and methods in electromagnetic compatibility management, analysis, design, improvement and test verification for spacecraft.The first part introduces the general EMC technology of spacecraft, the electromagnetic interference control method and management of electromagnetic compatibility.The second part discusses the EMC prediction analysis technique and its application in spacecraft, while the third presents the EMC design of spacecraft modules and typical equipment.The final two parts address spacecraft magnetic design testing technologies and spacecraft testing technologies.The book also covers the program control test process, the special power control unit (PCU), electric propulsion, PIM test and multipaction testing for spacecraft, making it a valuable resource for researchers and engineers alike.

    Price: 139.99 £ | Shipping*: 0.00 £
  • Is the SSD compatibility 3?

    The question "Is the SSD compatibility 3?" is not clear. It could be asking if a specific SSD is compatible with a certain device or system, or it could be inquiring about the compatibility of SSDs in general. Without more context, it is difficult to provide a specific answer. If you can provide more details or clarify the question, I would be happy to help.

  • What is the compatibility of S9?

    The Samsung Galaxy S9 is compatible with a wide range of networks and carriers worldwide, making it a versatile option for users. It also supports various connectivity options such as Wi-Fi, Bluetooth, NFC, and GPS. Additionally, the S9 is compatible with a variety of accessories and peripherals, allowing users to customize their experience to suit their needs.

  • What is the compatibility of skiers?

    Skiers are generally compatible with others who share their passion for skiing and outdoor activities. They often enjoy spending time together on the slopes, exploring new trails, and challenging themselves. Skiers also tend to appreciate the beauty of nature and the thrill of adventure, making them compatible with individuals who have similar interests and values. Overall, skiers can form strong connections with like-minded individuals who share their enthusiasm for the sport.

  • Is the NAS expansion compatibility given?

    Yes, the NAS expansion compatibility is given. Many NAS devices are designed to be expandable, allowing users to add additional storage capacity through various methods such as adding more hard drives, connecting external storage devices, or utilizing expansion units. It is important to check the specifications and compatibility of the NAS device to ensure that the expansion options being considered are supported. Additionally, some NAS devices may have limitations on the types or capacities of drives that can be added, so it's important to verify compatibility before expanding the storage.

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