Products related to Communication:
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
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Marketing Communication in African Languages
This edited volume considers the use of African languages for marketing communication.The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages.The use of African languages for marketing communication is considered on the traditional mass media and the digital media.Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
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Digital Media and Innovation : Management and Design Strategies in Communication
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services.This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas.From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries.Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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How can one imagine communication design?
Communication design can be imagined as the art and science of creating visual and verbal messages that effectively convey information, ideas, and emotions to a specific audience. It involves the strategic use of typography, imagery, color, and layout to communicate a message clearly and persuasively. One can imagine communication design as the process of crafting visual and verbal elements into a cohesive and impactful communication piece, whether it's a logo, website, advertisement, or publication. It requires a deep understanding of the audience, the message, and the medium in order to create designs that resonate and engage.
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How much does a marketing communication specialist earn?
The salary of a marketing communication specialist can vary depending on factors such as experience, location, and the specific industry. On average, a marketing communication specialist can earn between $45,000 to $75,000 per year. However, those with more experience and in higher-level positions can earn upwards of $100,000 or more. It's important to research the specific job market and industry to get a better understanding of the salary range for marketing communication specialists.
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Organizational Communication : Balancing Creativity and Constraint
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The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy
Strategic development is one of the most daunting challenges that faces any professional, no matter the field.After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command.Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team.Linking communication and business strategy is the number one challenge for today’s communication practitioners.The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices.It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals.As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.The Communication Strategy Framework has proven to be an instant eye-opener.A best-seller amongst professionals in the Netherlands, it is available for the first time in English.This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!
Price: 86.25 £ | Shipping*: 0.00 £
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Should I study architecture or marketing and communication?
The decision to study architecture or marketing and communication ultimately depends on your interests, skills, and career goals. If you have a passion for design, construction, and creating physical spaces, then architecture may be the right choice for you. On the other hand, if you enjoy creativity, strategic thinking, and promoting products or ideas, then marketing and communication could be a better fit. Consider your strengths, career aspirations, and the type of work environment you envision for yourself before making a decision. It may also be helpful to speak with professionals in each field to gain insight into the day-to-day responsibilities and opportunities within each industry.
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What experience should a marketing communication specialist have?
A marketing communication specialist should have experience in developing and implementing strategic communication plans, creating engaging content for various channels, and analyzing the effectiveness of marketing campaigns. They should also have a strong understanding of branding, messaging, and target audience segmentation. Additionally, experience in utilizing digital marketing tools and platforms, such as social media, email marketing, and SEO, is essential for success in this role. Overall, a marketing communication specialist should have a well-rounded background in both traditional and digital marketing techniques.
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How to design the application portfolio for communication design?
When designing an application portfolio for communication design, it is important to showcase a diverse range of work that demonstrates your skills and creativity. Include a variety of projects such as branding, print design, digital design, and any other relevant work that highlights your abilities. Organize your portfolio in a clear and visually appealing manner, making it easy for potential employers or clients to navigate and understand your work. Additionally, consider including case studies or explanations of your design process to provide insight into your problem-solving abilities and creative thinking.
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What is the difference between degree programs in Visual Communication and Communication Design?
Visual Communication and Communication Design are related fields that both focus on the visual representation of ideas and messages. However, the main difference lies in their emphasis and approach. Visual Communication programs typically focus on the creation of visual content, such as graphic design, illustration, and photography, with an emphasis on the aesthetic and technical aspects. On the other hand, Communication Design programs often take a broader approach, integrating visual elements with strategic communication principles to create effective and impactful visual communication solutions. Communication Design programs may also include courses in branding, user experience design, and design thinking, with a focus on problem-solving and strategic thinking.
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