Products related to Business:
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Branding + Interior Design : Visibility and Business Strategy for Interior Designers
The home goods market in the United States is the largest market in the world.So why do some interior design firms thrive while others barely survive?The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out.This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible.Worksheets give designers the tools to learn these strategies and apply them to their work.It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process.To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time.This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
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Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation.Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other.Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic.Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
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Design a Better Business : New Tools, Skills, and Mindset for Strategy and Innovation
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid.Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Price: 28.00 £ | Shipping*: 0.00 £
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Does market research hinder innovation in business administration?
Market research does not necessarily hinder innovation in business administration. In fact, it can provide valuable insights into consumer needs and preferences, helping businesses to develop innovative products and services that meet market demands. By understanding market trends and customer behavior, businesses can identify opportunities for innovation and stay ahead of competitors. However, relying too heavily on market research without allowing room for creativity and risk-taking can limit the potential for groundbreaking innovations. It is important for businesses to strike a balance between leveraging market research and fostering a culture of innovation to drive success in business administration.
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How can I design business cards?
Designing business cards involves several key steps. First, consider the information you want to include such as your name, job title, contact information, and company logo. Next, choose a design that reflects your brand identity, using colors, fonts, and graphics that align with your business. Make sure the text is clear and easy to read, and consider using both sides of the card to maximize space. Finally, consider printing options such as paper quality, finish, and size to create a professional and memorable business card.
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Do you think it's worth studying Business Marketing?
Studying Business Marketing can be worth it for individuals who are interested in understanding consumer behavior, market trends, and strategic marketing techniques. It can provide valuable skills and knowledge that are applicable to a wide range of industries and career paths. Additionally, a degree in Business Marketing can open up opportunities for roles in advertising, public relations, sales, and market research. However, it's important for individuals to carefully consider their career goals and interests before pursuing a degree in Business Marketing.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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Growth Marketing Strategy : Drive Profits and Sustained Business Growth
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins.Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment.With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions.From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firmsNew organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and VolkswagenUpdated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels.It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Price: 51.99 £ | Shipping*: 0.00 £
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Do you need a business license for affiliate marketing?
Yes, in most cases, you will need a business license for affiliate marketing. Affiliate marketing involves promoting and selling products or services on behalf of another company, and you may receive commissions for your sales. This activity typically falls under the category of a business, so you will likely need to obtain a business license to operate legally. It's important to check with your local government or business regulatory agency to determine the specific requirements for your location.
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Do I need to register an online marketing business?
Yes, you will likely need to register your online marketing business, depending on the laws and regulations in your country or state. This may involve registering your business name, obtaining a business license, and registering for taxes. It's important to research and comply with the legal requirements for starting and operating a business in your area to avoid potential fines or penalties. Additionally, registering your business can provide legitimacy and protection for your brand.
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What is the difference between business psychology and marketing?
Business psychology focuses on understanding human behavior within the workplace, including topics such as employee motivation, leadership, and organizational culture. It aims to improve individual and organizational performance through the application of psychological principles. On the other hand, marketing focuses on understanding consumer behavior and creating strategies to promote and sell products or services. It involves market research, advertising, branding, and customer relationship management. While both fields involve understanding human behavior, business psychology focuses on internal organizational dynamics, while marketing focuses on external consumer behavior and promotion.
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How can marketing be used in a small craft business?
Marketing can be a powerful tool for a small craft business to reach a wider audience and increase sales. Utilizing social media platforms, such as Instagram and Facebook, can help showcase products and engage with potential customers. Creating a visually appealing website or online store can also attract new customers and provide a convenient way for them to purchase products. Collaborating with influencers or participating in local craft fairs can further promote the business and build brand awareness.
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