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  • Marketing Fashion Third Edition : Strategy, Branding and Promotion
    Marketing Fashion Third Edition : Strategy, Branding and Promotion

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion

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  • Marketing Fashion, Second edition : Strategy, Branding and Promotion
    Marketing Fashion, Second edition : Strategy, Branding and Promotion

    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
    Cosmetics Marketing : Strategy and Innovation in the Beauty Industry

    Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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  • Marketing Strategy
    Marketing Strategy

    Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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  • What is the accuracy of watches?

    The accuracy of watches can vary depending on the type and quality of the watch. Mechanical watches, which are powered by a mainspring and regulated by a balance wheel, are generally less accurate than quartz watches, which are powered by a battery and regulated by a quartz crystal. Mechanical watches can have an accuracy of around -10 to +30 seconds per day, while quartz watches can have an accuracy of around -0.5 to +0.5 seconds per day. However, some high-end mechanical watches, such as chronometers, can achieve very high levels of accuracy, often within a few seconds per day.

  • What is the accuracy of Chescom?

    Chescom is a highly accurate system, with an accuracy rate of over 99%. It uses advanced technology and algorithms to ensure precise and reliable results in various applications, such as medical diagnostics, financial analysis, and quality control in manufacturing. The high accuracy of Chescom makes it a trusted and valuable tool for decision-making and problem-solving in a wide range of industries.

  • How can historical accuracy be verified?

    Historical accuracy can be verified through a variety of methods, including cross-referencing multiple primary sources, examining archaeological evidence, and consulting scholarly research and historical documents. It is important to critically evaluate the credibility and bias of the sources being used, and to consider the context in which the information was produced. Collaborating with experts in the field and conducting thorough research can help to ensure that the historical information being presented is accurate and reliable.

  • What causes shaky hands and affects accuracy?

    Shaky hands can be caused by a variety of factors, including anxiety, stress, fatigue, caffeine or nicotine consumption, low blood sugar, or certain medical conditions such as essential tremor or Parkinson's disease. These factors can affect accuracy by making it difficult to maintain a steady grip or control over fine motor movements, leading to shakiness and decreased precision. Additionally, shaky hands can also impact hand-eye coordination, making it harder to aim or perform tasks that require steady, controlled movements.

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  • Knowledge Management Systems Design : Innovation and Strategy
    Knowledge Management Systems Design : Innovation and Strategy

    Knowledge Capital, which ensures the sustainability, competitiveness, and stability of an organization, can be regenerated in a value-added form, made available for creating quality products and services through the application of innovative Knowledge Management techniques.This includes setting up and applying ISO-compliant Knowledge Management Systems (KMS) across various domains.The book includes practical case studies providing a thorough analysis of the necessary procedures and technologies for KMS development.It also highlights innovative frameworks like the Virtuous KM Cycle, MASK techniques, Daisy Model, and the Husain-Ermine AI-KM Model. Covering nearly all facets of KM, the book details the evolution and provides a clear depiction of fundamental theories, leading to the latest trends in integrating Artificial Intelligence with KM practices.Also discusses the challenges of measuring the effectiveness of KM techniques and the value they add to an organization, which helps make the adoption of KM more likely to succeed and be sustainable. As such, this book serves as an essential resource for students and researchers in Knowledge Management, and for managers, academicians, and professionals in both public and private sectors.

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  • Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy
    Creativity, Innovation and the Fourth Industrial Revolution : The da Vinci Strategy

    The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance.Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals.Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels.Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change.The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution.This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.

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  • Marketing Strategy & Management
    Marketing Strategy & Management

    Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric.Executive insights, head-scratching blunders, and other features provide additional depth and engagement.Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks.For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St.Gallen, Switzerland.

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  • Digital Innovation Strategy
    Digital Innovation Strategy

    Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

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  • What determines the accuracy of a photocopy?

    The accuracy of a photocopy is determined by several factors, including the quality of the original document, the resolution and capabilities of the photocopier, and the settings used during the copying process. A high-quality original document with clear and sharp text or images will generally result in a more accurate photocopy. Additionally, using a photocopier with high resolution and advanced features, such as image enhancement and automatic color correction, can also contribute to the accuracy of the copy. Finally, adjusting the settings such as brightness, contrast, and paper type can further improve the accuracy of the photocopy.

  • How does WLAN contribute to location accuracy?

    WLAN (Wireless Local Area Network) contributes to location accuracy by providing access points that can be used to triangulate the position of a device. By measuring the signal strength and distance from multiple access points, the device can calculate its position with greater accuracy. This allows for more precise location-based services and applications, such as indoor navigation, asset tracking, and location-based advertising. WLAN also enables the use of Wi-Fi positioning systems, which can complement GPS and improve location accuracy in indoor environments where GPS signals may be weak or unavailable.

  • How can one achieve good accuracy in chess?

    One can achieve good accuracy in chess by practicing regularly and studying different aspects of the game such as tactics, strategy, and endgames. It is important to analyze your games to identify mistakes and learn from them. Developing a strong opening repertoire and improving calculation skills can also contribute to better accuracy in chess. Additionally, staying focused and maintaining a calm mindset during games can help in making accurate decisions.

  • What is the accuracy of the coronavirus test?

    The accuracy of the coronavirus test can vary depending on the type of test being used. The PCR test, which is considered the gold standard, is highly accurate with a low rate of false negatives. However, false negatives can still occur due to issues with sample collection or timing of the test. Rapid antigen tests are less accurate than PCR tests and have a higher rate of false negatives. It is important to consider the limitations of each test when interpreting results.

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